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Search Insights Report Course

via Hubspot Academy

Overview

Learn HubSpot's strategy for dramatically increasing organic traffic to your blog. SEO Expert Aja Frost teaches how to use our Search Insights Report template to identify content gaps, find content competitors, do keyword research, and more.
  • Create a report that will empower your team to exponentially increase organic traffic to your blog
  • Implement the topic-cluster methodology on your blog
  • Identify topic gaps, find content competitors, do keyword research, and then use increased organic traffic to generate more leads

Syllabus

  • The Fundamentals of an Effective SEO Content Strategy
    • In this lesson, SEO Expert Aja Frost teaches the benefits of a holistic content strategy and what it means to implement a topic-cluster methodology in your content. This lesson will set you up for success when it comes to filling out your Search Insights Report template to grow your blog's organic traffic.
  • Building Your Own Search Insights Report
    • In this lesson, SEO Expert Aja Frost walks through the Search Insights Report and teaches how to create your very own, step-by-step. You'll be able to download a Search Insights Report template and use it to identify your topic gaps, find your content competitors, do keyword research, and then use your increased organic traffic to generate more leads.
  • Sales Enablement Certification Next Steps
    • Learn what to do after completing the Sales Enablement Certification Course content
  • Survey: Search Insights Report Course
    • Please answer this short survey to help us make this course better for our global community.

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