Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

  • Provider Coursera
  • Cost Paid Course
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-3 hours a week
  • Start Date
  • Duration 7 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:

(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and

(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.

Syllabus

Week 1 Initial case analysis
-Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.

Week 2 Writing an informal situational analysis
-Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.

Week 3 Creating a draft executive summary
-Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.

Pitching your idea
-Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.

Week 5 - Presenting a problem or situational analysis
-Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.

Week 6 - Presenting recommendations and justifications
-Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.

Week 7 - Capstone project

Taught by

Kin Tang, Sean McMinn and Delian Gaskell

Help Center

Most commonly asked questions about Coursera Coursera

Reviews for Coursera's Business Case Analysis
Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.