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Business Principles and Entrepreneurial Thought

Babson Global via edX XSeries


Making good business decisions can make or break an entrepreneur. This business and management XSeries, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), will explore topics such as financial accounting, analytics, customer behavior, and strategy all with the lens of an entrepreneur who has to make critical decisions for the success of the business.

Whether you are contributing to the strategy and development of your company, starting your own business, or working for a non-profit, this series will prepare you to make better, more informed decisions and contribute to the success and health of the organization. Before we begin with some of these core business concepts, we will define what entrepreneurial thinking is and discover some key methodologies to help with these decisions.

This XSeries is targeted at:

  • Learners interested in starting their own business.
  • Learners who want to or are asked to contribute to the decisions of any organization.
  • Learners who are ready to move forward in his or her organization.
  • Learners who are ready to take action!


Courses under this program:
Course 1: The Entrepreneurial Mindset

Uncover the secrets of thinking like an entrepreneur to create value for stakeholders and society across a variety of business settings.

Course 2: Financial Accounting Made Fun: Eliminating Your Fears

Learn the language of financial accounting and how to use financial statement information to better manage and grow your business.

Course 3: Analytics for Decision Making

Discover the foundational concepts that support modern data science and learn to analyze various data types and quality to make smart business decisions.

Course 4: Marketing Fundamentals: Who Is Your Customer?

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

Course 5: Financial Analysis for Decision Making

Learn how to analyze business opportunities for their financial viability and secure funding to start and grow your business.

Course 6: Digital Strategy and Action

Learn how elite leaders conceive and execute strategies that drive the world’s fastest growing digital companies.


Taught by

Gary Ottley, Anjali S. Bal, Peter Wilson, Peter Cohan, Mark Potter, Dennis J. Ceru, Rick Cleary, Nathan Karst, Davit Khachatryan, George Recck and Babak Zafari


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