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University of Virginia

New Models of Business in Society

University of Virginia via Coursera


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In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.


  • Business in Society: The Problem
    • We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
  • Corporate Philanthropy and Corporate Social Responsibility
    • In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
  • Creating Value for Stakeholders
    • In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
  • Becoming a Stakeholder Entrepreneur
    • We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.

Taught by

R. Edward Freeman


4.2 rating, based on 18 Class Central reviews

4.7 rating at Coursera based on 3987 ratings

Start your review of New Models of Business in Society

  • Bart
    I have experience in the field. Compared to most courses, this one is really short and easy. What I didn't like: * Ideas and opinions of the professor are sometimes stated as facts. * Non negligible parts of the quiz focussed on irrelevant detai…
  • Anonymous
    I really appreciated this class. I have been trained in the traditional competitive business model, and this class helped me think differently and question many of my previous beliefs. Thank you.
  • this course really helped me build ethical business models or at least give me ideas of how it is properly structured.
  • A strange course, with an interesting lecturer - but great material around new approaches to dealing with stakeholders.

    I probably won't ever do any follow up learning, but pleased I had this exposure.
  • Great course for beginners and for those who want to know at least the basics on starting up a business and what business is really all about. More than what I have expected. Great instructor R Edward Freeman. The course had so much heart. Business should not be only about money, it is also how to contribute to make this word a better place. Thanks for this course!
  • Anonymous
    I would love to start this course which would be very important for my personal life and for my professional life too! will add to my understanding and financial life of a business !!! I hope you can accept me !!!
  • Anonymous
    It is more of a theoritic and fundamental new outlook into business. But I like it as it opens up my mind to more possibilities of business in this world. And I liked how the teacher sounds.
  • Zulfiqar Ali
    i want to start business from low for it i gain knowledge in order to run my business sucessfully.i will try to reach my business to the top.
  • Ann-Sofie O
    Gave me some new interestingnew perspectives on business, Short course but filled with information. Engaging professor. I recommend the course.
  • Ashley Eidler
    Great food for thought with a very engaging prof, though I would say it's more of a long TED Talk than a course. I still found it very enjoyable.
  • Kinshuk
    It was a good course. Did it long ago. Focusses on business and philanthropy - society conscious capitalism. Very hard to practice though. Thanks
  • Sudama
    Myself Dr.Sudama Baudh from Hisar Haryana Curious to know various disciplines research es of various news portal royal bulletin for next result.
  • Hi very nice opportunity course new model of business in society course is good next generation new model of business in society
  • Jeroen
  • Seda Akçer Öztek

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