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University of California, San Diego

Communicating with the Public

University of California, San Diego via Coursera

Overview

Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.

Syllabus

  • Communicating with the Public: Overview
  • Part 1: Introduction to The Big Idea
  • Part 2: The Audience & You
  • Part 3: Defining Your Goal & Finding Common Ground
  • Part 4: Supporting Content for Your Big Idea
  • Part 5: Preparing for a Media Interview with Marcy McGinnis
  • Part 6: Marcy's Presentation Tips
  • Part 7: The Media Interview: Vision of Good (and Bad)
  • Part 8: Introduction to What's the Story?
  • Part 9: Story Fundamentals
  • Part 10: The Story Structure
  • Part 11: The Story of Penicillin
  • Part 12: Using the What's the Story Form
  • Part 13: Summary—Tying it All Together

Taught by

Timothy Goldman, MA, Valeri Lantz-Gefroh, MFA, Evonne Kaplan-Liss, MD MPH and Marcy McGinnis

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