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Digital technology has not only revolutionized society, but also the way we can study it. Currently, this is taken advantage of by the most valuable companies in Silicon Valley, the most powerful governmental agencies, and the most influential social movements. What they have in common is that they use computational tools to understand, and ultimately influence human behavior and social dynamics.
An increasing part of human interaction leaves a massive digital footprint behind. Studying it allows us to gain unprecedented insights into what society is and how it works, including its intricate social networks that had long been obscure. Computational power allows us to detect hidden patterns through analytical tools like machine learning and to natural language processing. Finally, computer simulations enable us to explore hypothetical situations that may not even exist in reality, but that we would like to exist: a better world.
This specialization serves as a multidisciplinary, multi-perspective, and multi-method guide on how to better understand society and human behavior with modern research tools. This specialization gives you easy access to some of the exciting new possibilities of how to study society and human behavior. It is the first online specialization collectively taught by Professors from all 10 University of California campuses.