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  • Provider Coursera
  • Subject Business Intelligence
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

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In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.

You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.

Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Taught by

Daniel Egger and Jana Schaich Borg

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Reviews for Coursera's Business Metrics for Data-Driven Companies
3.6 Based on 8 reviews

  • 5 star 13%
  • 4 stars 63%
  • 3 star 13%
  • 2 star 0%
  • 1 star 13%

Did you take this course? Share your experience with other students.

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  • 1
Jason C
4.0 2 years ago
by Jason completed this course.
Was this review helpful to you? Yes
Gregory S
4.0 3 years ago
by Gregory completed this course and found the course difficulty to be easy.


Business Metrics for Data-Driven Companies is the first course in the “Excel to MySQL: Analytic Techniques for Business Specialization” offered by Duke University through Coursera. This short 4-week, self-paced course introduces the concept of business metrics and the role they play in business analytics. It also spends some time discussing the various data-centric roles at different types of companies. The course has no prerequisites and grading is based on 3 multiple-choice quizzes and a final case-study assignment.

The lecture content in Business Metrics is crisp …
8 people found
this review helpful
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Anonymous
1.0 2 years ago
Anonymous completed this course.
I found this course to be a jumble of random information. The first lecture started so well by explaining what business analytics was, and in what business areas it was used. Then the second lecture got incredibly boring, spending lots of time not discussing business analytics but instead focusing on how profitable different american companies were. And here errors in the material also started to appear. By the third lecture, where the second part is spent discussing completely random financial calculations for investors, throwing us completely in at the deep end, providing no context for this topic and at the same time assuming a good grip on e.g. logarithmic scales, I was fuming. The course is just absolute rubbish and a waste of time and money. For $60 I could have bought a pretty large book on the topic which would have served me much better. Avoid.
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Nan H
4.0 3 years ago
by Nan completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
This was a good course for starting to learn about business metrics - lots of real life stories, an engaging, knowledgeable professor, quizzes that helped to integrate learning each week.
0 person found
this review helpful
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Kush K
3.0 2 years ago
by Kush completed this course and found the course difficulty to be easy.
An Ok course I would say.

Not a very aggressive course. Good if you want an introduction to some Business terms but if you are looking for some heavy lifting, not a match. If in doubt, audit it, it wont take much time to complete.
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Jinwook J
4.0 3 years ago
by Jinwook completed this course.
0 person found
this review helpful
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Anonymous
5.0 3 years ago
Anonymous is taking this course right now.
It is really helpful for someone who wants to enter business analytics career! Instructors explain all the concepts and cases very clear. And at the end there will be a case study for final.
0 person found
this review helpful
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Anonymous
4.0 3 years ago
Anonymous completed this course.
0 person found
this review helpful
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  • 1

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