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Introducción a la Estrategia

Universidad Nacional Autónoma de México via Coursera

0 Reviews 26 students interested
  • Provider Coursera
  • Subject Strategic Management
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language Spanish
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 5 weeks long
  • Learn more about MOOCs

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Overview

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En este curso, conocerás la importancia de la estrategia en cualquier tipo de organización; diferenciarás los modelos conductuales que se aplican en diferentes países, quiénes son sus principales actores y los intereses que tienen en una empresa. Partirás de la planeación estratégica para materializar tu idea de negocio, a través de la misión, visión, valores y objetivos. Identificarás la idea diferenciadora de tu empresa o idea de negocio, lo cual la hará única del resto. Leerás las señales internas y externas del entorno para poder reaccionar a tiempo ante los factores que afectan a tu empresa.

Taught by

Norman Wolf

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