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Degree

Master of Business Administration (Sustainable Tourism)

Coventry University via FutureLearn

Overview

Tourism continues to expand, experiencing consistent year-on-year growth. This MBA is designed to develop your skills and provide a critical understanding of different approaches to sustainable tourism management.

You will develop knowledge and skills in traditional and contemporary planning approaches such as Environmental Impact Assessment, monitoring and forecasting demand and increasing tourist satisfaction. The degree will embrace contemporary debates and challenges and facilitate implementation in destinations and industry.

Syllabus

A student who successfully completes the degree will have achieved the following learning outcomes.

  • Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices.
  • Act in a culturally sensitive manner towards all of an enterprise’s stakeholders through having an understanding of the interconnected global nature of business.
  • Demonstrate reflective practice for the development, and achievement, of personal career goals.
  • Critically assess the basis of an enterprise’s value creating activities and the impact of the external environment on value creation.
  • Critically assess the manager’s role in ensuring that an enterprise creates sustainable value in the context of dynamic internal and external environments.
  • Demonstrate the ability to think strategically and explore potential solutions to complex and ambiguous problems.
  • Explore, critically evaluate and apply a range of sector/role specific models and concepts within a practice setting.
  • Formulate potential solutions to complex and ambiguous problems whilst acknowledging the risks and evaluating potential outcomes.
  • Initiate and lead a sector/role specific change management project.

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