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Create Digital Marketing Campaign Dashboards in Tableau

Coursera Project Network via Coursera

Overview

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How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.

Syllabus

  • How To Create Digital Marketing Campaign Dashboards in Tableau
    • Learners will learn how to create a digital marketing dashboard using Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps—then combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.

Taught by

Carmen Rojas

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4.7 rating at Coursera based on 27 ratings

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