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CreativeLive

Building a Brand Book: When, Why, & How

via CreativeLive

Overview

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 
You’ll learn: 


  • What a brand guide is and how to use it 
  • Components of a brand guide and how to create your own 
  • How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

Syllabus

  • Introduction to Workshop
  • What Makes Up a Brand?
  • Why Are Brands So Important?
  • Consistency & Setting Up Standards
  • What Makes a Great Brand
  • Your Brand Book: Story & Content Strategy
  • Your Brand Book: Logos & Visuals
  • No Brand Lives in a Vacuum
  • Increase Brand Visibility
  • Take Action On Your Brand Guide
  • Have the Right Conversations

Taught by

Josh Silverman

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