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Data Storytelling: Deliver Insights via Compelling Stories

via CreativeLive

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  • Take reliable data and turn it into compelling stories that resonate with an audience.
  • Tackle data communication challenges with versatile, expert solutions.
  • Think like a professional communicator using key techniques.
  • Embrace emotion and tap into your inherent creativity.
  • Employ tried and tested methods to understand your audience.
  • Define your story and sketch and storyboard your narrative.
  • Master essential design principles.
  • Sell your data storytelling services to paying clients.


Data that is interpreted, packaged and communicated effectively has the power to change minds and influence people. But communicating data can also have a host of challenges that need to be expertly tackled to avoid miscommunication and audience overwhelm.

By the end of this class, you will have a clear understanding of the process you can take to turn raw data into stories that connect with audiences. You’ll learn professional communication techniques, design principles to assist in creating a clear message and the fundamental elements of good storytelling.

Enroll now to learn how to create narratives and visuals that genuinely connect and resonate with audiences.


  • Research-driven design best practices
  • Advanced communications techniques
  • 6 ways to tap into your inner storyteller
  • Basic data analytics and journalism tactics
  • The power of visuals and basics of design including picking the right data charts


  • Designers or communicators wanting to incorporate data-driven content into stories
  • Anyone who works with data and wants to improve their communication skills
  • Freelancers wanting to incorporate data storytelling into their offering
  • Copywriters looking to improve on their work by using compelling data
  • Business owners and entrepreneurs wanting to engage their audience with data
  • Digital nomads looking for jobs that you can do anywhere in the world
  • Anyone wanting to deliver data-driven insights via compelling stories


Information designer with 25+ years of experience, Bill helps his clients turn their data into compelling visual and often interactive experiences. He teaches data storytelling, information design, and data visualization in prestigious workshops around the world.


  • Class Introduction
  • Do The Exercises
  • Communication Challenges and Solutions
  • Exercise: 4X4 Model
  • Exercise Solution: 4X4 Model
  • Introduction - Quiz
  • The Power of Story
  • Six Ways to Tap Into Your Inner Storyteller
  • The Importance of Understanding Your Audience
  • How to Understand Your Audience
  • How to Embrace Emotion (to review)
  • How to Tap Into Your Inherent Creativity
  • Exercise: An Emotional Story
  • Exercise Solution: An Emotional Story
  • Thinking Like a Communicator - Quiz
  • Basic Data Analytics Tactics
  • Basic Journalism Tactics
  • Defining Your Story
  • Sketching and Storyboarding
  • Use Your Words
  • Telling Data Stories - Quiz
  • The Power of Visuals
  • How to Pick the Right Chart for Your Data
  • Exercise: Chart Selection
  • Exercise: Visualization
  • Basic Chart Designs Principles
  • Research Driven Design Principles
  • Exercise: A Data Story
  • Essential Design Principles - Quiz
  • Great Data Stories for Your Inspiration
  • Tips and Tricks
  • How to Sell Data Storytelling Services
  • A Conversation Guide for Talking to Prospects About Data Storytelling Projects
  • Course Summary
  • Final Quiz

Taught by

Bill Shander


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