Customer Support digital transformation with HubSpot

Overview

Class Central Tips

In this 1-hour long project-based course, you will learn how to identify the concept of business digital transformation, as well as the different types of business digitization, how to determine the role of customer support in your company and identify the customer support processes, how define Customer Relationship Management (CRM) and interpret the importance of using it in your business context and how to customize your own CRM using the HubSpot CRM tool. It will also give you the know-how of evaluating the alignment between your customer support digital transformation and your existing business strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Syllabus

Project Overview

This guided project is for both beginners and professionals managing small and medium sized businesses and/or business owners who seek continuous business improvement. It provides you with the initial know-how of digitally transforming specific business functions namely customer support processes via the use of the online CRM tool ‘Hubspot’. By the end of this project, you will be able to successfully utilize Hubspot CRM to digitize customer support processes in your company. You will be able to identify customer support in your business context and discover optimization possibilities in customer related processes. You will be able to recognize the relevant ‘Hubspot’ features and capabilities for your business. Finally, you will be able to apply Hubspot CRM to digitally transform your customer support activities.