Data Analysis and Visualization Foundations

Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their own domain. No prior experience with spreadsheets or coding is required - all you need is a device with a modern web browser and the ability to create a Microsoft account to access Excel online at no cost. If you have a desktop version of Excel, you can also easily follow along with the course. Throughout this course, you'll gain valuable experience working with data sets and spreadsheets. We'll start by introducing you to spreadsheets like Microsoft Excel and Google Sheets, and show you how to load data from multiple formats. From there, you'll learn how to perform basic data wrangling and cleansing tasks using functions, and expand your knowledge of data analysis through the use of filtering, sorting, and pivot tables. There is a strong focus on practice and applied learning in this course. With each lab, you'll have the opportunity to manipulate data and gain hands-on experience using Excel. You'll learn how to clean and format your data efficiently, and convert it into a pivot table to make it more organized and readable. The final project will allow you to showcase your newly acquired data analysis skills by working with real data sets and spreadsheets. By the end of this course, you'll have a solid foundation in using Excel for data analysis. You'll have worked with multiple data sets and spreadsheets, and will have the skills and knowledge needed to effectively clean and analyze data without having to learn any code. So let's get started!

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.