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Indian Institute of Management Bangalore

Brand Management

Indian Institute of Management Bangalore via edX

Overview

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

Taught by

Preeti Krishnan Lyndem

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