Culture of Services: New Perspective on Customer Relations
Kyoto University via edX
Overview
Customer service is a complex phenomenon where people engage in an extended interaction to co-create value. This course focuses on social and cultural aspects of services.
In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual services. Through discussions of a variety of services such as sushi bars, restaurants, hotels and apparel, you will explore the nuanced and paradoxical nature of customer relations and discuss how to design services from cultural perspective.
This MOOC is sponsored by the Society for Serviceology.
Taught by
Yutaka Yamauchi and Nao Sato
Related Courses
-
Culture of Services: Paradox of Customer Relations
Kyoto University
-
Customer Analytics
University of Pennsylvania
2.8 -
Customer Experience Design for Customer Success: Effective CX Design and Customer Journeys
-
Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
-
Customer Relationship Management
Indian Institute of Management Bangalore
3.6 -
Customer Relationship Management
Indian Institute of Management Bangalore
Reviews
4.0 rating, based on 1 reviews
-
Eduardo Kreimerman
Eduardo Kreimerman completed this course.
Never Stop Learning!
