Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.
Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
Lesson 1: Overview of the Music Industry
Music Industry History: 1900-1950
Music Industry History: 1950-2000
Music Industry History: Napster and Beyond
Today’s Music Business Structure
Lesson 2: Recording Agreements
Importance of Recording Agreements
Discussion: 360 Degree Deals
Lesson 3: Copyright Basics
History of Copyright
The Importance of Copyright
The Bundle of Rights
Discussion: Future of the Bundle of Rights
Lesson 4: Managers, Agents, and Attorneys
Types of Managers
Business and Road Managers
Regulation of Managers
Discussion: Role of the Personal Manager
Lesson 5: Band and Brand Organization and Protection
Start your review of Introduction to the Music Business
Anonymous completed this course.
You're not going to become a lawyer in six weeks, but this course gives a useful and interesting insight into the business, and highlights all the issues that anyone starting out in the music business, in any capacity, is going to have to deal with. John Kellogg is an engaging and knowledgable instructor.
The only reason I didn't give five stars is that there were some technical issues with the quizzes, but these were all resolved by the end of the class.
Robert Riley completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
For anyone who works in the music business -- musician, composer, club owner, studio owner -- this is a course you must have to navigate the tricky legal waters of performance and copyright laws. The professor has lots of practical experience & tips to offer. It won't make you an expert, but it will teach you what questions you need to have answered before signing anything.
Sivananda Ramnath completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
I found this to be a very interesting course led by a knowledgeable and articulate instructor. The content is very good, though the questions are a bit too obvious. Better questions will make people think more about the topics presented.