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University System of Maryland

Managing Conflicts on Projects with Cultural and Emotional Intelligence

University System of Maryland via edX


Every program and project has a social world. The program managers, project managers, project teams, and stakeholders mutually agree on roles and interact based on those roles.

Great program managers sense, manage, and influence the social worlds across their projects. They bring order and understanding through conflict management and conflict resolution. Success is not guaranteed, and often teams clash as a new social order is established on every project. They heal divides that can grow under the stress of projects and increase the team’s problem solving ability.

Dr. Pearce, the inventor of the Coordinated Management of Meaning (CMM), explains the social world as a “dance between the two faces of the communication process: coordinating actions and making/managing meaning. A social world is the site where speech acts, episodes and forms of communication, selves and forms of consciousness, and relationships and minds are made.”

Our cultural differences and emotions significantly shape our social worlds.

The program and project manager with good emotional intelligence and cultural intelligence (EI/CI) can better understand and navigate the social worlds of the project team and the stakeholders. High EI/CI also aids in creating understanding in program/project management communications. A program manager or project manager with high EI/CI is more adept at creating understanding because they are self-aware while understanding other’s emotions.Thus, the program manager or project manager can test if the recipient of his or her communication has the requisite know-what, know-how, and know-why understanding of the intended messages.

Program managers and project managers with high EI/CI will be perceived as having a high ethos. Team members will see the high emotional intelligence and cultural intelligence even in the manager’s nonverbal communication. Being more aware of our feelings and other people’s feelings helps enhance our connection to others and make us more credible. Program managers and Project managers with high EI/CI can use pathos more effectively and make the logos portion of their communication more effective. The right balance of ethos, pathos, and logos makes the project manager more persuasive.

Along with increasing the program manager or project manager’s EI/CI, this course will aid the manager in using the tools of CMM. Dr. Pearce created Coordinated Management of Meaning (CMM) in the mid-1970s. Over the years, CMM practitioners have created methods and tools to make the communication perspective visible. One such tool is SEAVA, which is an acronym for Storyboarding, Enriching, Analyzing, Visioning, and Acting. You can use the SEAVA tool to examine communication problems among your project team members and to generate a solution.

Understanding the different social worlds of your program and its project team members and stakeholders will help you create persuasive communications, have a positive impact, and increase understanding among the project team members and stakeholders. CMM will help you become a master of communication and persuasion.


Week One - Emotional Intelligence

Module One - Defining Emotional Intelligence (EI)

Module Two - EI Components One and Two - Self-Perception and Self-Expression

Module Three - EI Component Three - Interpersonal

Module Four - EI Component Four - Decision Making

Module Five - EI Components Five - Stress Management

Week Two - Cultural Intelligence

Module One - Defining Cultural Intelligence (CI)

Module Two - CI Component One - Drive

Module Three - CI Component Two - Knowledge

Module Four - CI Component Three - Strategy

Module Five - CI Component Four - Action

Week Three - The Coordinated Management of Meaning

Module One - What is CMM?

Module Two - Taking the Communication Perspective

Module Three - Social Worlds

Module Four - The Tools of CMM

Module Five - Preparing to Use CMM

Week Four - The CMM Tools

Module One - SEAVA - Part One: Storyboarding and Enriching

Module Two - The LUUUTT Tool for Enriching

Module Three - SEAVA - Part Two: Analyzing and Visioning

Module Four - SEAVA - Part Three: Acting Intentionally

Module Five - SEAVA In Action: Diagnosing a Team Conflict

Taught by

Bill Brantley

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4.7 rating, based on 62 reviews

Start your review of Managing Conflicts on Projects with Cultural and Emotional Intelligence

  • Anonymous
    I really enjoyed this course, especially the videos were comprehensive and the models were clear and understandable. After each video, there was a written summary, which was good to strengthen the knowledge through repetition. Something else that I personally...
  • Anonymous
    It is a useful course form a managerial point of view and can be used even in informal settings. This course has been designed keeping majorly project managers in mind but and manager or leader can be benefited from this course. One can learn about the emotional intelligence, cultural intelligence and as well as the coordinated management meaning from this particular course. I am very happy to have comprehensive knowledge which will help me enhance my managerial skills.
  • Profile image for Isha Ahuja
    Isha Ahuja
    It was an amazingly insightful course! I got lots to learn, and i am planning to pursue more courses on Cultural and Emotional intelligence! The notes and study material given is very helpful, and its enough to take the course. I would like to thank Uni of Maryland for making this course available for us and giving this opportunity to learn in these harsh times.
  • Anonymous
    Great Course overall!! The tools introduced in this course are helpful and provide means for deeper understanding. I enjoyed every component. The only suggestion for improvement would be in the first concept (Emotional Intelligence). It'd be helpful if we were given more insight into how to apply the EQ-i2 model or put the same into action within a team/Group.

  • Anonymous
    I liked the pacing of the course. The videos were quite explanatory and if I had any bandwidth issues, I could always read the text summary in the succeeding section. I learned quite a bit about leveraging on emotional intelligence and coordinated communication to manage project teams, and I hope to apply this knowledge going forward.
  • Anonymous
    This course was set up very well and the instructions and syllabus were easy to follow! The course itself was very well set up and understandable. You can easily learn new tools and refelct critically on your own project management style and of course after the theoretical foundation you can also try to use the learnings in practice!
  • Profile image for Nitish Kumar
    Nitish Kumar
    Wonderful certification with lot of learning and process tools which is really relatable and Furthermore the Content is so precise in nature and the short videos make the certification program more interesting.

    how can I forget the quiz, I think its a very good assessment covering the knowledge gained in each module.
  • Anonymous
    It's really helpful to know more about managing conflicts on programs and projects with cultural and emotional intelligence. It's very interesting and enjoying the sections . The video section and the theory section help to find the correct answers to the quiz . And the quiz section was like a game so it's really very good.
  • Akshay Krishnan

    A good online course is engaging and challenging. It invites students to participate, motivates them to contribute and captures their interest and attention. It capitalizes on the joy of learning and challenges students to enhance their skills, abilities and knowledge. A good online course is cognitively challenging
  • Anonymous
    The course helped me understand that conflict resolutions have a structured approach and also how to consciously act within the capacity of a project manager. Very simple techniques, tools and resolution tips are available in the course. I would definitely recommend as it is a crisp, accurate and enjoyable course.
  • Profile image for Fatima Mulla
    Fatima Mulla
    The course was interesting and to the point. Things were explained very well. Provided notes very helpful to brush up your knowledge. The overall presentation was really engaging. Learnt how I can actually use emotional and cultural intelligence .Have started practicing it already .
  • Anonymous
    Course has given good understanding of dealing with emotional and cultural conflicts. The tools and models explained in the study materials are very good in explanation as well as it is explained with examples and are of my interest so I learned new things from that.
  • Anonymous
    I enjoyed the class for all good materials and lessons and quizzes. I really appreciated all tools learned about social .And learned how to resolves conflicts. the teacher provided great lessons and help students to understand key points of each chapter.
  • Anonymous
    The teaching are extremely easy to understand. Very simple and clear. One needs to sit attentively for hardly 1 hour each day. Maintain your consistency during the course so that you can not only finish it in a good pace but also learn with the flow.
  • Anonymous
    I was really surprised with the course, I loved every minute. I had previously taken a certificate on emotional intelligence so now applying this to groups was marvelous. I truly recommend it, very well explained and easy to follow. Very down to earth.
  • Anonymous
    Had a wonderful session, got a chance to learn many new concepts which can be further utilized in practical world. To understand the conceit better many practical examples were provided which helped in understanding the concept more easily
  • Anonymous
    Had a wonderful session, got a chance to learn many new concepts which can be further utilized in practical world. To understand the conceit better many practical examples were provided which helped in understanding the concept more easily
  • Anonymous
    The ease with which it got me to think in so many ways about certain things or decisions has actually changed the thinking process. The emotional and cultural intelligence helped in several ways and changes perspective towards certain decisions.
  • Andreas Chlumsky
    I learned how the emotional and cultural intelligence impacts the way we communicate and how we create psychological safety. The theory in combination with the practical tools help me to identify and solve conflicts within a team.
  • Anonymous
    It was a very new course for me. Since from a young age we have learned about communication skills but in this course we learned the same thing with a new and detailed things. I am very grateful that I have been able to learn new things.

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