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The University of British Columbia

Marketing5502x: Innovation and Problem Solving through Creativity

The University of British Columbia via edX

This course may be unavailable.


Successful contemporary business practices rest upon the ability to see problems clearly and to develop solutions unseen and unimagined by others. To do so requires creativity. Current research in experimental psychology suggests that creativity can be developed and refined, albeit with effort and practice. The goal of this course is to provide a variety of experiences and activities with the specific focus of fostering each student’s own creative abilities.
As valued work becomes less routine, the oft referred to “conceptual age” provides the opportunity for managers who can see, think and act differently on new challenges.
Creativity is often misunderstood as being only for the few, or only when considering new products. This course will show how creative approaches can be learned and widely applied, beyond new products and services, to a wide range of managerial challenges.
This course will make you more effective as an innovator in your organization by giving you practical tools for fostering effective problem solving and innovation efforts in an organization.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your LinkedIn profile.


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