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Online Course

Persuasion and Presence for Program and Project Managers

University System of Maryland and University of Maryland, College Park via edX


Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.

Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.

There are complete blindsports in the Project Management Institute, Inc's (PMI)"A Guide to the Project Management Body of Knowledge" (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.

That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.

Aristotle first wrote about balancing logic, emotion, and presence over 2,000 years ago. Creating a balance between ethos, pathos, and logos, the persuader creates a message that grabs the attention of the audience and engages them as people. A person doesn’t understand when they are not paying attention, is not engaged with the speaker, and doesn’t remember what was said. Ethos, pathos, and logos aid the speaker and the listener, by helping to select information to present and how to fashion its delivery for the best effect.

In this program management and project management training course, you will go beyond the communication skills you learned for the PMP exam to gain your project management certification. You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.


Week One - The Logic, Emotion, and Presence Triad

Module One - Aristotle’s Rhetorical Triad

Module Two - Logos - The Logic of Your Communication

Module Three - Pathos - The Emotions of Your Communication

Module Four - Ethos - Your Communication Presence

Module Five - Perfect Pitch Tool

Week Two - Building an Effective Presence

Module One - What is Stage Presence?

Module Two - Establishing Trust through Your Words

Module Three - Building Trust at a Distance

Module Four - Nonverbal Trust Building

Module Five - How To Up Your Presence Game

Week Three - Using Emotions in Good Communication

Module One - How Emotions Work in Communicating

Module Two - Crafting an Emotionally Compelling Message

Module Three - Communicating Bad News

Module Four - Blending Logos and Pathos

Week Four - Psychological Safety and Persuasion

Project Oxygen

Module One - Defining Psychological Safety

Module Two - Building Psychological Safety on the Program or Project Team

Module Three - Psychological Safety with Logos and Pathos

Module Four - Troubleshooting Psychological Safety Issues

Taught by

Bill Brantley

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5.0 rating, based on 11 reviews

Start your review of Persuasion and Presence for Program and Project Managers

  • Anonymous
    The course is well worth the relatively short time investment it demands. It covers many useful subjects on the topic of trust and persuasion when managing a team and teaches it in an easy to learn manner. Just like the last course, I can't recommend it enough!
  • Anonymous
    Great class... it really is an eye opener... i’ve got several theory on myself upon that... but i still cannot formulate that into words... by goint into the class it gets more clear on what should i do... and more importanly why should i do it.
  • Anonymous
    This course is a must, for anyone looking into learning the basics about agile methodoligies and DevOps. I took it in order to review basics in product management for software mostly as I am specialized in non-software products.
  • Profile image for Jessica Guisquet
    Jessica Guisquet
    Great course. Absolutely recommend to anyone who wants to brush off their knowledge about Data Science for project management & Agile methodology. The teacher is great and the course structure is really easy to follow.
  • Anonymous
    Great course! Easy to understand the material. The professor did a great job of presenting the material and providing enough examples from his own experience to be able to apply to current role. Recommend!
  • Anonymous
    Great course, very good lessons and material. The only thing I would add is some more examples from day to day work, how to put into practice some of the concepts such as the experiment canvas.
  • Carlos Fernandez
    Learned great tools to be a more persuasive and a better communicator. Learned how building psychological safety is key to be a strong leader and program manager.
  • Anonymous
    One of the best courses on Agile that I ever had. Gives a complete view of how to use different systems and frameworks at different times. Enlightening!
  • Anonymous
    Very good course that gives general overview on how to create high performing project team and maintain good relationships among its members.
  • Anonymous
    It was really great and educational, emphasizing our knowledge and experience. Thank you Edx and Our Dr. in University.
  • Anonymous
    Thanks for USM and Dr. Brantley made such great course on edx. I have learned a lot, especially those great cases and tools.

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