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University System of Maryland

Persuasion and Presence for Program and Project Managers

University System of Maryland and University of Maryland, College Park via edX


Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.

Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.

There are complete blindsports in the Project Management Institute, Inc's (PMI)"A Guide to the Project Management Body of Knowledge" (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.

That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.

Aristotle first wrote about balancing logic, emotion, and presence over 2,000 years ago. Creating a balance between ethos, pathos, and logos, the persuader creates a message that grabs the attention of the audience and engages them as people. A person doesn’t understand when they are not paying attention, is not engaged with the speaker, and doesn’t remember what was said. Ethos, pathos, and logos aid the speaker and the listener, by helping to select information to present and how to fashion its delivery for the best effect.

In this program management and project management training course, you will go beyond the communication skills you learned for the PMP exam to gain your project management certification. You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.


Week One - The Logic, Emotion, and Presence Triad

Module One - Aristotle’s Rhetorical Triad

Module Two - Logos - The Logic of Your Communication

Module Three - Pathos - The Emotions of Your Communication

Module Four - Ethos - Your Communication Presence

Module Five - Perfect Pitch Tool

Week Two - Building an Effective Presence

Module One - What is Stage Presence?

Module Two - Establishing Trust through Your Words

Module Three - Building Trust at a Distance

Module Four - Nonverbal Trust Building

Module Five - How To Up Your Presence Game

Week Three - Using Emotions in Good Communication

Module One - How Emotions Work in Communicating

Module Two - Crafting an Emotionally Compelling Message

Module Three - Communicating Bad News

Module Four - Blending Logos and Pathos

Week Four - Psychological Safety and Persuasion

Project Oxygen

Module One - Defining Psychological Safety

Module Two - Building Psychological Safety on the Program or Project Team

Module Three - Psychological Safety with Logos and Pathos

Module Four - Troubleshooting Psychological Safety Issues

Taught by

Bill Brantley

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4.7 rating, based on 31 reviews

Start your review of Persuasion and Presence for Program and Project Managers

  • Anonymous
    The course content is great, and the supporting materials are nice.

    However, 2 learning methods are missing.

    I think there should be a form of Business Case Study samples that each learner should go through and then answers some questions based on it. Case Studies are great tools for learning through real examples analyzed through the lens of the course materials, which does fall under the story telling concept in the course itself.

    Also if there would be a practical case that the learner should deal with independently based on the materials as a final project, this would be even much more effective in equipping learners with the new skills that the course aims to teach/equip.
  • Profile image for Arianne Melara
    Arianne Melara
    This course made me think about communication in a whole different way. I used to think it was only about your verbal and non-verbal communication but its also about your presence, how much emotion you add to your story and how you blend it with logical arguments. Definitely super interesting and learned a lot! A couple of feedback: the first video on Aristotle's Rhetoric has various glitches and needs revision. Also, the quizzes have several grammatical errors in them. I appreciated the connection to COVID19 in the module around how to build connection remotely; very timely and needed!
  • Profile image for Kelly W
    Kelly W
    I quite enjoy this course. I found it useful not only from project management perspective but also communication across teams.

    Re how to comm bad news, i wish i could have learnt it long time ago. Now when I am reflecting back to the time I started leading and growing team, there were lots of things I could have done in a better way. Also re how to build psychological safety within the team, it's definitely something i would continue improving on.

    Thank you.
  • Anonymous
    It is greate. I would have loved sth more with praxis. But Theory and Exempels were amazing.

    It is lot of information, which is hard to keep in mind. However, the profesor is great. He has experience in the fild. He talks in a very profesional way. I LOVE that after every video there is a full transcript with the pictures and everything coz it saved me the time of doing it myself and this one was also super structured
  • Profile image for Ritesh Daundkar
    Ritesh Daundkar
    Excellent Course if you want to learn basics of Agile and Devops In Project Management.

    This course provides comprehensive learning of key concepts related to Agile, Lean and Devops Technology along with great real life examples given by the Tutor Mr. Johnson.

    I would highly recommend to this course to students and Project Managers looking to gain a new perspective in Project Management.
  • Profile image for Henry Breton
    Henry Breton
    Excellent course and a great User Experience. More specifically the course:

    - Was well organized, easy to follow, and truly self-paced (could adjust dates when necessary).

    - Included excellent reference material I can use in the future..

    - Effectively used diagrams/models to explain and simplify complex concepts.

  • Anonymous
    I very much enjoyed this class. The teaching of information and spaced repetition ensures that the student is able to absorb the information. I plan on taking the next course in the series. This second class had several typos in the write ups and the videos - you might consider having someone go back thru and fix them.
  • Anonymous
    There are many theoretical examples and a lot of concepts to learn. A lot of buzz words. I would love this course to also apply the theory to more practical cases so you can see how the different models would be applied. I'm afraid that most of the thoery I now have learned will be forgotten in a couple of weeks.
  • Anonymous
    Great course with very detailed information and diagram to help visualized the intangible subject to tangible ones. Some part is a bit too detailed and challenging for newbies. Overall, I learned a lot from this course. Thank you and bravo to the teacher and teams.
  • Anonymous
    It was a lot of information and great methodology, the course was really inspiring and I cannot wait to put in practice in my business. Great value and amazing takeout. I would highly recommend this course.
  • Anonymous
    Love this course and Bill is an amazing instructor! I feel empowered with the knowledge I now have and am excited to take my new skills into the real world.
  • Anonymous
    very good course, learned a lot about program management, communications, project management and all that stuff. very good videos, good instructor
  • Anonymous
    Was not a fan at all. The teaching was subpar, didnt learn useful content. Would not recommend it. I just completed it because I paid for it already.
  • Anonymous
    Great Course, A lot of information presented in a great way to really enjoy the learning process. I will practice what I've learned so far.
  • Profile image for Mari Eriksson
    Mari Eriksson
    Good structure, Good speed, good material and links. I di leran alot and have more materials to dig in to only missing examples of tools
  • Anonymous
    I really enjoyed the course.

    The examples are nice and the speaker is great. I learned a lot and look forward for more great courses!
  • Anonymous
    The course was a great help to get a better understanding of agile systems and DevOps in theory and in pratice.
  • Anonymous
    Thorough and enlightening, with impactful explanations and easy to follow narration and illustrations.
  • Anonymous
    The course is well worth the relatively short time investment it demands. It covers many useful subjects on the topic of trust and persuasion when managing a team and teaches it in an easy to learn manner. Just like the last course, I can't recommend it enough!
  • Anonymous
    Great class... it really is an eye opener... i’ve got several theory on myself upon that... but i still cannot formulate that into words... by goint into the class it gets more clear on what should i do... and more importanly why should i do it.

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