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Best of All-Time Online Course

Product Management Fundamentals

University System of Maryland and University of Maryland, College Park via edX


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.


Module 1: Roles and Responsibilities of the Product Manager

Module 2: Managing Innovative Product Teams

Module 3: Marketing Challenges and Guiding Principles

Module 4: Customer Development and Crossing the Chasm

Taught by

James Green

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4.9 rating, based on 54 reviews

Start your review of Product Management Fundamentals

  • Anonymous

    Anonymous completed this course.

    It was quite a comprehensive introduction into the product management space, well structured to touch on all aspects without overloading you with information. It did a great job highlighting the difference in the roles of a project manager, product manager and a program manager. Lots of pertinent information towards giving you a clear understanding of the mindset of an entrepreneur when it comes to startups in the business world and how to successfully approach that.

    All in all, a great introductory course to improve knowledge about the role of a product manager and the tools to succeed in that role.
  • Anonymous

    Anonymous completed this course.

    I started the course as a rookie, having a background in journalism and no idea whatsoever what product management meant. This course is the most explanatory online course I have taken till date. Kudos to the amazing team that put this together.
  • Anonymous

    Anonymous completed this course.

    For anyone transitioning to the role of product manager or for someone who wants to be one but do not know what exactly a product manager does, or know what the roles, responsibilities, limitations and skills required are; this is a very good fundamental course for you.

    When you completing the course, you get a holistic understanding on the fundamentals. Based on your interest, you get multiple recommendations and directions from the instructor to go in depth of respective topics.
  • Tejasvi Suneja

    Tejasvi Suneja completed this course.

    this course has really helped me to wrap my head around product management methodologies and basics. the course is amazingly put together and most of the times the slides were self explanatory and I dint need to go back again and again. this course will surely help me in my start up venture and save my time and resources that are wasted with trial and methods. anyone who is willing to grow in an organisation should definitely take up this course.
  • Veakari completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

    This was a great intro course that laid out the beginning principals I was looking for. I did not go the certificate route, but rather audited the course, and found that it was paced well, and gave me all the info I was looking for to get myself started.

    If i had a complaint, it would be the voice volumes were a little bit low - I had to really crank the volume on it.
  • Anonymous

    Anonymous completed this course.

    I really enjoyed and learned in this class. The way you delivered the class made it easy. Specially the short videos made it easy to follow. As I'm exploring a venture with some friends, the class opened my eyes on where to position and what customer to target and how. I will definitely recommend the class and will pursue the PM certificate. Thank you!

  • Anonymous

    Anonymous completed this course.

    I enjoyed the course and thought that it did a great job of outlining not only the different roles but the different methodologies. I have worked with PMs in the past and have experience with the different methodologies but did not know the names of them and their usefulness compared to the other methodologies. I feel better equipped to work in the PM world.
  • Anonymous
    This fundamental course is very comprehensive. For individuals who are working while taking the course, it is broken down into short segments so you can stop at any point and then jump in again when you have time. Instructure is very clear and developed a nice framework to follow. The only thing I would like is some printable guides for future reference.
  • Benedicta Ulinfoh

    Benedicta Ulinfoh completed this course, spending 2 hours a week on it and found the course difficulty to be easy.

    It’s just excellent. I have an engineering educational background and minimal experience in IT but it broke down all the fundamental principles of product management and delivered it so brilliantly that it was really easy to comprehend and follow through . I’m definitely going to be taking the next course in the professional certification series.
  • Anonymous

    Anonymous completed this course.

    Really enjoyed this course! You can watch the videos over and over again to make sure you're getting everything you need from it. The quizzes were great and just hard enough to really test that you're absorbing everything you should. The instructor's great. No complaints, this was a great investment both financially and with my time. Thank you! --Matthew
  • Anonymous
    Great introductory course!Exactly the beginning principles I was looking for. It provided me with the knowledge I will definitelly need on different areas that a Product Manager. The course also spent a lot of time in marketing which allowed me to think not only as a Product Manager but as a customer and an entrepreneur. I can wait to start the next course.
  • Profile image for Babawale Oluwaseyi Ope
    Babawale Oluwaseyi Ope
    This course is well marshalled to provide the learners with the rudimentary knowledge of marketing , especially about overcoming the associated challenges in order to become a market leader as its goal. The tutors are knowledgeable and professional. This course is highly recommended to those aspiring to become product managers and market winners.
  • Profile image for Rafael Eduardo Garbosa
    Rafael Eduardo Garbosa
    The content of this course is just more than perfect. I helps to understand the role of a product manager and gives a very nice idea in how to transform business idea, into business strategy toward customer and then, profit. I would suggest little more dinamism on the course, not only speech & powerpoint, few examples more would be helpful
  • Sarang Gurao
    The class is must for getting your fundamentals clear specially for people like me who are from technology background and want to understand sales and marketing concept for product development. The terminology and concepts are well defined and make a strong foundation for getting ahead in Product management.
  • Anonymous
    Very efficient an well-illustrated on line course about the Product Manager role in a Startup : what the difference managing a brand-new product ( or service ) and be responsible of launching a digital product ? You will know all a about it through this very interesting MOOC on Edx.
  • Profile image for Robert Westmore
    Robert Westmore

    Robert Westmore completed this course, spending 4 hours a week on it and found the course difficulty to be easy.

    Excellent course. It fostered a different mindset and confidence in my work. You mostly learn things you already know, you just do not know to know them. already... and raising this awareness enables you to think differently to your strategies and to structure new methodologies.
  • Anonymous

    Anonymous completed this course.

    Great introductory course! It provided knowledge on different areas that a Product Manager is involved in. The course also spent a lot of time in marketing which allowed me to think not only as a Product Manager but as a customer and an entrepreneur. Thank you!
  • Anonymous
    The class is concise and precise to give you a fundamental concept of being a good product manager. It also teaches you how to work in a startup or mature company environment. The concept is easy to understand and practical. I highly recommend this class.
  • Anonymous
    The class was wonderful, it really taught me a lot about, product development, design and it also helped me to understand customers, I'll recommend the class for anyone who wants to go into business, thank you so much to the ones in charge of this class.
  • Anonymous
    It is such an in-depth course for fundamentals of product management. As a beginner student of product management, I believe that this course has provided me a really good foundation in this field. Looking forward to attending the following courses!

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