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University System of Maryland

Product Management Fundamentals

University System of Maryland and University of Maryland, College Park via edX


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.


Module 1: Roles and Responsibilities of the Product Manager

Module 2: Managing Innovative Product Teams

Module 3: Marketing Challenges and Guiding Principles

Module 4: Customer Development and Crossing the Chasm

Taught by

James Green

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4.9 rating, based on 120 reviews

Start your review of Product Management Fundamentals

  • Both Proffesors explain everything clearly.I did this program whole day with my time.becuase of the covid situation and free of university lectures.

    I got a idea about who is a production manager and basicall how we market a business .

    Thank you
    Greetings from Srilanka
    Bishmi Dissanayake
  • Stephen Helgeson
    I recently felt the need to re-ground myself in the foundations of product management. I've been doing it a while, and a lot has changed (especially the shift to Lean methodologies). This course was really quite solid. It definitely re-grounded me,...
  • Anonymous

    Anonymous completed this course.

    It was quite a comprehensive introduction into the product management space, well structured to touch on all aspects without overloading you with information. It did a great job highlighting the difference in the roles of a project manager, product manager and a program manager. Lots of pertinent information towards giving you a clear understanding of the mindset of an entrepreneur when it comes to startups in the business world and how to successfully approach that.

    All in all, a great introductory course to improve knowledge about the role of a product manager and the tools to succeed in that role.
  • A breif and concise concept of product managment. I have now a cleared vision regarding agile framework and different marketing stratgies.
  • Anonymous
    Really happy with the course content and delivery. Very clear and engaging. I have been practicing some aspects of product management but in a less formal way as a self employed person. It was great to be able to see that what I was doing, has a structured way of getting done and in some cases even a technical name. I have completed the course confident in my job search in product owner/ product manager roles as I realise that my experience is very relevant to those jobs and the course has given me the confidence and boost I need to really gear up my job search and know that I will be an asset to my next employment. Thank you University of Maryland.
  • Profile image for Babawale Oluwaseyi Ope
    Babawale Oluwaseyi Ope
    This course is well marshalled to provide the learners with the rudimentary knowledge of marketing , especially about overcoming the associated challenges in order to become a market leader as its goal. The tutors are knowledgeable and professional. This course is highly recommended to those aspiring to become product managers and market winners.
  • Anonymous
    felt like I went from only a vague understanding of what it means to be a product manager to a much more focussed view of what this role entails, common best practices, experiences from other product managers, etc. This course was great for helping me decide if I wanted to pursue Product Management as the next stage in my career seriously or not, and I am glad to say that I am hooked and when I become a successful product manager this course would have been instrumental in retrospect.
  • Anonymous
    The course was really super helpful. If you decided to become a Product Manager this is the only right place to start from. But that doesn't mean you should only rely on this. There are many books you should read. And also the topics discussed here help to understand where you should go deeper.

    I am a big fan of what Edx does and hope to complete the rest of the 4 courses from the whole Professional Certificate in Product Management.

  • Profile image for Ralph Hewitt
    Ralph Hewitt
    I work in a high tech global scientific equipment company and found this course on product management fundamentals to be essential learning for my career. Even though I come with a lot of experience, I learned skills and concepts that I did not fully understand prior to taking the class. I would highly recommend this to both new and experienced people that have any role in product management (or sales and marketing such as me).
  • Anonymous
    This is an incredible course that has helped me to have a clear undesrtanding about what product management is an also how important the role of the Product manager is within a successful start up. I have expanded my knowledge and also my vision on how to handle my R&D projects and therefore I can now address every new product with a Product manager stand point and with this to contribute to deliver useful products
  • Anonymous
    Product Management Fundamentals gave me a detailed idea about the responsibilities and duties of the Product Manager, followed by how to get in already existing market or building a new market with strategies; who are the target or potential customers of our product and so on.

    It was really an amazing experience and a great intake of knowledge; I would like to thank James Green Sir for this course.
  • Anonymous
    I have completed this course and thanking you University of maryland.

    Best course to study, if you have an idea of starting up a company.And the best course to finish and get certificated.

    Fully understandable course for the new people having entrepreneurship ideas.

    This course provide you a full detail of advantage and disadvantages , problems and the solution occurs in company startups.
  • Anonymous
    This was a fantastic and comprehensive overview of Product Management. I learned so many things that I can immediately apply and am bursting with new ideas for how to use this in my current and future work. I took this class to both understand if this was a field I was interested in transitioning to and to learn new things that I could use tomorrow and this course delivered on both.
  • Anonymous
    This course is just amazing and had a lot of information and knowledge.If you are looking for a marketing course it for you to gain knowledge and put yourself in the advantage position for your career growth and make yourself more informative person.I had learn lot of concept from this course and it gave me confidence for my future of marketing.
  • Anonymous
    The course is very useful and provides such key information on production management. I have learned many new things as a developer as well as enhancing my critical thinking when it comes to building a product. The professor mentions a lot about the concept of building a product and the importance of talking to the customers.
  • Anonymous
    I had zero product management experience. This course is great. Basic information with clear explanations and short summaries at the end of each discussion. Each discussion was more in depth, but still had a clear explanation. I believe I have enough knowledge from this one class to use in the real world situations.
  • Anonymous
    Best course to study, if you have an idea of starting up a company.And the best course to finish and get certificated.

    Fully understandable course for the new people having entrepreneurship ideas.

    This course provide you a full detail of advantage and disadvantages , problems and the solution occurs in company startups.
  • Anonymous
    Best course to study, if you have an idea of starting up a company.And the best course to finish and get certificated.

    Fully understandable course for the new people having entrepreneurship ideas.

    This course provide you a full detail of advantage and disadvantages , problems and the solution occurs in company startups.
  • Vida L
    I audited the course as I'm transitioning from a different sector and into a different role. Product Management is one of the new roles I'm looking at. This course provides the ample platform to learn the basics of Product Management and what that job entails. The content is excellent and the delivery is excellent as well.
  • Anonymous
    This Course really helped me with understanding the basics of being a product manager. How markets work, how to win customers and how to be a good product manager was all taught well in this course. I am thankful to the professors of the Maryland University to provide this well made course.

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