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University of Maryland, College Park

Product Management Essentials

University of Maryland, College Park via Coursera

Overview

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Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.

Syllabus

  • Introduction to Product Management Essentials
    • Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
  • Roles and Responsibilities of the Product Manager
  • Managing Innovative Product Teams
  • Market Development and Commercialization

Taught by

Dr. James V. Green

Reviews

4.8 rating, based on 119 Class Central reviews

4.6 rating at Coursera based on 291 ratings

Start your review of Product Management Essentials

  • Anonymous
    The Product Management Essentials course provides a comprehensive overview of the key principles, strategies, and practices involved in product management. Throughout the course, participants gain insights into the core responsibilities of product m…
  • Anonymous
    the course is to the point, no jargons. i have learnt a lot on products development, customer development and marketing development, building customer centric solutions and re-inventing the marketing Ps tailored towards customer needs. segmenting market strategies and process to developing customer as a startup as well as market type and approach strategies.
    crossing the chasm and recognizing your beachead with examples practicable enough for real life application.
  • Anonymous
    Product Management Essentials is a comprehensive course that provides a solid foundation for anyone looking to excel in the field of product management. The course is well-structured, with each module building upon the previous one, ensuring a deep understanding of the subject matter. Whether you're a beginner or a seasoned professional, this course is a valuable resource that will enhance your product management skills.
  • Anonymous
    Awesome, Prof Green and the Marketing professor, both are excellent! Thanks to Coursera too. 🙏

    This course gives me the belief that I can grow in my existing role, or can start applying to other orgs too as an associate Product Manager.

    More than all of this, what I have always valued is knowledge and this course provides world class knowledge, thanks to both the Proffs.
  • Anonymous
    Great class on product management basic! I've being a PM for year after transitioning to the role from an engineer! The class helps me to organize all my learnings into a system! It also covers area like product marketing which I had no experience in. Learned a lot! Highly recommend the class!
  • Anonymous
    This course gave me a good head start to learn around the fundamentals of Product management. The jargons used in product management such as 4Ps, MVP, crossing the chasm, etc was clearly explained with good amount of examples. Thanks for this course.
  • Anonymous
    I recently completed the "Product Management Essentials" course offered by the University of Maryland, College Park via Coursera, and I must say it exceeded my expectations in every way. This comprehensive course provides an in-depth understanding o…
  • Anonymous
    All the topics and concepts are nicely explained. Easy and simple to understand. All the areas of product management are well elaborated and covered. This will surely help to learn with other product management related courses in the future
  • Anonymous
    This is an excellent introduction to product management. It includes how to understand the market, understand who your customers are, segment these customers and also create products that the customers need and are willing to pay for.
  • Anonymous
    The course was so crisp and detailed, without any Management degree I could understand every concept explained.
    The best part was the segments in the course that helped me understand the subject vividly.
  • Anonymous
    A clear, concise and complete course for those who aspire to be a product manager! Topics were presented into shorter, more condensed modules, without sacrificing the learning efficiency.
  • Anonymous
    The course pace was great. The lectures were full of real life examples to help grasp and apply the learning in real time. I enjoyed the course and the professor's teaching style.
  • Anonymous
    Short and concise session and good video lectures. Covered all of the basics. Excellent content for anyone who wants to learn Product Management.
  • Anonymous
    This was a positive experience and was able to walk away with some new industry terms and resources to develop skills and network.
  • Anonymous
    The course was really innovative. I enjoyed every bit of it and understood all I was taught so well. I am so grateful for this opportunity.
  • Anonymous
    Product Management Essentials course provided a good understanding of Product Management i,e Product Design, Product Development and Product Marketing. I particularly like the concept of Product Centric Design Vs Customer Centric design, Developing Market Segments, strategies to target market segment and develop customers. Coming from Project Management background I feel I am more curious now to learn more about different facets of Product Management. I highly recommend this course.
  • Anonymous
    As Technical Product Managers we often tend to sideline (if not ignore) the Customer Development along with the Product Development. This course emphasized the need for Product Mangers to not only be good at developing product but also focus on Customer Development and Product Market fit. This was done by great real world examples, sharing successful and proven strategies as well as works of leading and influential writers and businesses.
  • Anonymous
    This course effectively delivers relevant content that is easy to grasp, thanks to its well-structured and engaging approach. The information is presented in a clear and concise manner, allowing learners to easily understand the concepts and apply them effectively. The course's didactic nature ensures that students can easily absorb the material and retain it for practical use in real-world scenarios. Overall, this course proves to be a valuable resource for gaining a comprehensive understanding of the subject matter in an accessible and engaging manner
  • Anonymous
    It is an incredible course! The course title befits the way the course has been organized and presented. I got to learn a great deal about product management and the product manager who fulfills this domain. It is a comprehensive package covering the very essentials of product management. I benefited a lot from this course and strongly recommend this for people who want to pursue a career in product management.
  • Shounak Dutta Gupta
    A highly insightful course that provided a thorough guidance to anyone embarking in the field of Product Management. The course began with the product development lifecycle, continued with the interdisciplinary relationships with business, design and engineering and finally touched upon market development and commercialization. I would recommend the course to anyone who is venturing newly into this field.

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