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University of Maryland, College Park

Product Management Essentials

University of Maryland, College Park via Coursera


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.


  • Introduction to Product Management Essentials
    • Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
  • Roles and Responsibilities of the Product Manager
  • Managing Innovative Product Teams
  • Market Development and Commercialization

Taught by

Dr. James V. Green


4.8 rating, based on 114 Class Central reviews

4.6 rating at Coursera based on 277 ratings

Start your review of Product Management Essentials

  • Anonymous
    The Product Management Essentials course provides a comprehensive overview of the key principles, strategies, and practices involved in product management. Throughout the course, participants gain insights into the core responsibilities of product m…
  • Anonymous
    I recently completed the "Product Management Essentials" course offered by the University of Maryland, College Park via Coursera, and I must say it exceeded my expectations in every way. This comprehensive course provides an in-depth understanding o…
  • Anonymous
    the course is to the point, no jargons. i have learnt a lot on products development, customer development and marketing development, building customer centric solutions and re-inventing the marketing Ps tailored towards customer needs. segmenting market strategies and process to developing customer as a startup as well as market type and approach strategies.
    crossing the chasm and recognizing your beachead with examples practicable enough for real life application.
  • Anonymous
    Awesome, Prof Green and the Marketing professor, both are excellent! Thanks to Coursera too. 🙏

    This course gives me the belief that I can grow in my existing role, or can start applying to other orgs too as an associate Product Manager.

    More than all of this, what I have always valued is knowledge and this course provides world class knowledge, thanks to both the Proffs.
  • Anonymous
    The course was really innovative. I enjoyed every bit of it and understood all I was taught so well. I am so grateful for this opportunity.
  • Anonymous
    Product Management Essentials course provided a good understanding of Product Management i,e Product Design, Product Development and Product Marketing. I particularly like the concept of Product Centric Design Vs Customer Centric design, Developing Market Segments, strategies to target market segment and develop customers. Coming from Project Management background I feel I am more curious now to learn more about different facets of Product Management. I highly recommend this course.
  • Anonymous
    The lecture is really helpful and is basic for beginners transitioning into product management. I really learned a lot about market strategy and working with other teams to get the work done. If you are looking for any basic course that you can build on from there as a beginner like me, you can start with this course.
  • Anonymous
    All the topics and concepts are nicely explained. Easy and simple to understand. All the areas of product management are well elaborated and covered. This will surely help to learn with other product management related courses in the future
  • Anonymous
    The course is very actionable with real-world examples. It would be nice to know these concepts if you are willing to start a startup or be a good functional head inside an exisiting company. Anyway enjoyed much.
  • Anonymous
    The course was so crisp and detailed, without any Management degree I could understand every concept explained.
    The best part was the segments in the course that helped me understand the subject vividly.
  • Anonymous
    Good and Great!
    I learned many useful things from this course. I will hope to apply for my job in next month.

    I hope to learn related and value course of University of Maryland in next month.
  • Anonymous
    A clear, concise and complete course for those who aspire to be a product manager! Topics were presented into shorter, more condensed modules, without sacrificing the learning efficiency.
  • Anonymous
    The course pace was great. The lectures were full of real life examples to help grasp and apply the learning in real time. I enjoyed the course and the professor's teaching style.
  • Profile image for Rahul Singh
    Rahul Singh
    This is an awesome course , i understood the basics of product management , its very important to know about the API integrations in order to be a successful PM .
  • Anonymous
    Course was very informative and organized. Very easy to follow. Love the opportunity to invest in myself and take these college-level courses in my own leisure!
  • Anonymous
    Covers a lot of details essential for a product manager. Very helpful course. lot of insights and real-world examples are covered in the course.
  • Profile image for Chintan Buddhadev
    Chintan Buddhadev
    Very Easy to Understand principles made with practical examples. Good use of graphs and pictures to make the context easier to absorb
  • Anonymous
    This was a positive experience and was able to walk away with some new industry terms and resources to develop skills and network.
  • Anonymous
    It's a very insightful course. All modules provided a clear understanding of product management. I'll highly recommend it.
  • Anonymous
    As Technical Product Managers we often tend to sideline (if not ignore) the Customer Development along with the Product Development. This course emphasized the need for Product Mangers to not only be good at developing product but also focus on Customer Development and Product Market fit. This was done by great real world examples, sharing successful and proven strategies as well as works of leading and influential writers and businesses.

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