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University of Maryland, College Park

Product Management Essentials

University of Maryland, College Park via Coursera


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.


  • Introduction to Product Management Essentials
    • Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
  • Roles and Responsibilities of the Product Manager
  • Managing Innovative Product Teams
  • Market Development and Commercialization

Taught by

Dr. James V. Green


4.6 rating, based on 31 Class Central reviews

4.6 rating at Coursera based on 112 ratings

Start your review of Product Management Essentials

  • Anonymous
    Product Management Essentials course provided a good understanding of Product Management i,e Product Design, Product Development and Product Marketing. I particularly like the concept of Product Centric Design Vs Customer Centric design, Developing Market Segments, strategies to target market segment and develop customers. Coming from Project Management background I feel I am more curious now to learn more about different facets of Product Management. I highly recommend this course.
  • Anonymous
    As Technical Product Managers we often tend to sideline (if not ignore) the Customer Development along with the Product Development. This course emphasized the need for Product Mangers to not only be good at developing product but also focus on Customer Development and Product Market fit. This was done by great real world examples, sharing successful and proven strategies as well as works of leading and influential writers and businesses.
  • Profile image for Oluwasegun Akinshola Lawrence
    Oluwasegun Akinshola Lawrence
    Real-life examples used in the course made it easy to understand important principles.

    The tutor at all times had a very clear explanation of all the bullet points in the slides he used.

    And most importantly, I learned the importance of not listening to the feedback of a wrong customer set. That whenever I am making the transition from the early adopter to the pragmatist buyer, I can't listen to the visionary customers about what they continue to need and want, because they will give me no new insight into what the mainstream customer wants.
  • Anonymous
    The course is very concise and to the point. I was struggling with understanding the whole concept of Product Management and this course just did break it down. I love that it was concise yet detailed. The lecturers are knowledgeable also. I love the detailed explanation of the methodologies like Waterfall, Scrum, Kanban, and Agile, it was really eye-opening to have it documented and the concepts explained.
  • Anonymous
    this course is a very good course for one who wants to learn about product management i will say this is the fundamental course because it will tell you more about who a product manager is, the duty of a product manager, the challenges of a product as well as other factors to consider before one becomes a good product manager.
  • Profile image for Ehsan Tamrabadi
    Ehsan Tamrabadi
    As a person with an experience in the design industry very similar to product management, this course enlightened me a lot. Although knowing the material of this course in some cases is far from being practiced and experienced, it's a good starting point to correct and elevate my performance in my later projects.
  • Anonymous
    This course worth the efforts and time. I was able to understand the course well through the test, because that's how best I was able to learn from this course. And thank you so very much for the scholarship!, it was really helpful. I will definitely recommend this course For someone.
  • Anonymous
    Very well organized and informative course. However, I would like the course to go deeper in some of the concepts being discussed. The content provided is straight to the point, easy to follow and fast to grasp for people who would like to study on their commute hours or their free time.
  • Anonymous
    The lectures was very explicit and the lecturer took his time to explain very patiently.

    I did not I will be able to comprehend since I was never an IT student but overall it's easy to understand because of the the simplified explanation
  • Anonymous
    It's really a great course that teaches the basic essentials of product management and also how to navigate the different market, and also win customers over to liking and purchasing your product.
  • Anonymous
    The best part of this course is the marketing segment. This segment alone can scale your business. Would appreciate if there was a week that defines all exiting product management terminologies.
  • Anonymous
    a very good starter course for aspiring and a refresher for an experienced Product manager. I recommend this course for all the product owners who wants to transform to a new role of PM.
  • Anonymous
    Product Management Essentials course provided a good understanding of Product Management i,e Product Design, Product Development and Product Marketing.
    i highly recommend this course
  • Anonymous
    I love trainings in general but this course was really dry, boring and uninteresting in presentation... the content was good but the delivery can definitely improve. Thanks.
  • Anonymous
    The course is very concise. I was very excited to learn about the different development methodologies and their pitfalls. More specifically Agile and Scrum.
  • Anonymous
    The Product Management Essentials course was a very enlightening program. It was very easy to understand and I learnt a lot about product management.
    Great Lecturers with perfect knowledge and illustrations.
    Sincere appreciation to Dr. Green for such an incredible presentation and passed on knowledge.
  • Anonymous
    Good stuff. Easy to follow and learn. I enjoyed learning about product management and all the aspects of the job. I think it might fit my role in life.
  • Anonymous
    This is great essential content for aspiring product managers, covering key knowledge areas in roles, responsibilities, communication and marketing.
  • Anonymous
    I very much liked the examples and how detailed the course it . I learnt a lot on how to enter into the market and farther the right audience

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