Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:
The Process of Strategy
What precisely is strategy and why does it matter?
What are the building blocks of strategy and how can they be arranged as a process?
What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
What is the role of the industry and its structure for firm performance?
How to unpack industries and identify the most attractive strategic positions to occupy therein?
How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
Can firms succeed in generally unattractive industries?
How to find out which resources and capabilities are likely to have the greatest strategic value?
What are dynamic capabilities and how do they matter for firm survival and performance?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
THEME 1: UNPACKING THE PROCESS OF STRATEGY
Week 1: Strategy Concept
Strategy Definitions: Understand the etymological origins of the concept and review key definitions.
Strategy Evolution: Explore the evolution of strategic thinking.
Week 2: Strategy Process
Strategy Models: Discuss the dominant perception of strategy process and its limitations.
Strategy Schools: Distinguish between a conception of strategy as design and of strategy as emergence.
THEME 2: ANALYZING INDUSTRY STRUCTURES
Week 3: Industry Analysis
Market-Based View: Learn about the theoretical foundations of the MBV and the process of industry analysis.
Five Forces: Review and apply Porter’s model of industry analysis.
Week 4: Strategic Group Analysis
Strategic Segmentation: Understand how to identify clusters of strategically similar firms within one industry.
Key Success Factors: Learn how to identify key success factors for strategic groups.
THEME 3: DEVELOPING INTERNAL RESOURCES
Week 5: Internal Resources
Resource-Based View: Learn about the theoretical foundations of the RBV and compare it to the MBV.
Resource Analysis: Become familiar with the way in which resources and capabilities can be analyzed. systematically.
Week 6: Dynamic Capabilities
Dynamic Capability View: Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.