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UX Research at Scale: Analytics and Online Experiments

University of Michigan via edX

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Overview

In this UX course, learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

This course is part of the User Experience (UX) Research and Design MicroMasters Program offered by MichiganX.


Taught by

Mark W. Newman

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