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National University of Singapore

Engaging in Persuasive and Credible Communication

National University of Singapore via Coursera


In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.

Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you.

By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.


  • Persuasive and Credible Communication: An Overview
    • In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
  • Principles of Persuasive Writing
    • In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
  • Persuasive Writing in a Globalised World
    • In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.

Taught by

Derrick Ng


4.6 rating at Coursera based on 306 ratings

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