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Arizona State University

Business English: Final Project

Arizona State University via Coursera

Overview

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Syllabus

  • Week 1 CEO, CFO, and CMO
    • All Executives Produce Same Deliverables in Week 1
  • Week 2 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Week 3 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Week 4 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Final Capstone Portfolio and Business Presentation
    • All Executives Complete the Capstone Portfolio and Presentation.

Taught by

Andrea Mürau Haraway, Wanda Huber and Jenny Young

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