Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Arizona State University

Business English: Final Project

Arizona State University via Coursera

Overview

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Syllabus

  • Week 1 CEO, CFO, and CMO
    • All Executives Produce Same Deliverables in Week 1
  • Week 2 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Week 3 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Week 4 CEO / CFO / CMO Deliverables
    • CEO Track, CFO Track, CMO Track Lessons and Assignments
  • Final Capstone Portfolio and Business Presentation
    • All Executives Complete the Capstone Portfolio and Presentation.

Taught by

Andrea Mürau Haraway, Wanda Huber and Jenny Young

Reviews

4.8 rating at Coursera based on 26 ratings

Start your review of Business English: Final Project

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.