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Coursera

Foundations of Management

IESE Business School via Coursera Specialization

Overview

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.

Syllabus

Course 1: Accounting: Principles of Financial Accounting
- Offered by IESE Business School. Financial Accounting is often called the language of business; it is the language that managers use to ... Enroll for free.

Course 2: Finance for Managers
- Offered by IESE Business School. When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn ... Enroll for free.

Course 3: Marketing: Customer Needs and Wants
- Offered by IESE Business School. Understanding who your customers are and what they need and want is at the heart of successful marketing ... Enroll for free.

Course 4: Organizational Behavior: How to Manage People
- Offered by IESE Business School. Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to ... Enroll for free.

Course 5: Analysis of Business Problems
- Offered by IESE Business School. When does an opportunity to increase the bottom line become a liability for long-term brand sustainability ... Enroll for free.

Courses

Taught by

Anneloes Raes, Carlos García Pont, Marc Badia, Mario Capizzani and Miguel Antón

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