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University of Pennsylvania

Business Foundations

University of Pennsylvania via Coursera Specialization


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In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.


Course 1: Introduction to Marketing
- Offered by University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 ... Enroll for free.

Course 2: Introduction to Financial Accounting
- Offered by University of Pennsylvania. Master the technical skills needed to analyze financial statements and disclosures for use in ... Enroll for free.

Course 3: Managing Social and Human Capital
- Offered by University of Pennsylvania. People are the most valuable asset of any business, but they are also the most unpredictable, and the ... Enroll for free.

Course 4: Introduction to Corporate Finance
- Offered by University of Pennsylvania. This course provides a brief introduction to the fundamentals of finance, emphasizing their ... Enroll for free.

Course 5: Introduction to Operations Management
- Offered by University of Pennsylvania. This comprehensive course delves into operations management and process improvement principles and ... Enroll for free.

Course 6: Wharton Business Foundations Capstone
- Offered by University of Pennsylvania. Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real ... Enroll for free.


Taught by

Barbara E. Kahn, Brian J Bushee, Christian Terwiesch, David Bell, Jagmohan Raju, Michael R Roberts, Michael Useem, Peter Cappelli and Peter Fader


3.0 rating, based on 1 Class Central review

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  • John Yu
    Capstone project lacks coherence
    The concept of developing the fundamental knowledge of business is wonderful. Each of the individual courses provide excellent content knowledge, and achieve their stated learning objectives. However, the courses fail to prepare enough skills to tackle the capstone project. For example, you are asked to develop a marketing plan with no prior exposure to developing a marketing plan in the individual marketing course. This can be a huge barrier for those without a marketing background. The videos and instructions in the capstone course should be better aligned with the task that has been presented.

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