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Business Foundations

University of Pennsylvania via Coursera Specialization


In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.


Taught by

Barbara E. Kahn, Brian J Bushee, Christian Terwiesch, David Bell, Jagmohan Raju, Michael R Roberts, Michael Useem, Peter Cappelli and Peter Fader

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4.0 rating, based on 2 reviews

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  • Capstone project lacks coherence
    The concept of developing the fundamental knowledge of business is wonderful. Each of the individual courses provide excellent content knowledge, and achieve their stated learning objectives. However, the courses fail to prepare enough skills to tackle the capstone project. For example, you are asked to develop a marketing plan with no prior exposure to developing a marketing plan in the individual marketing course. This can be a huge barrier for those without a marketing background. The videos and instructions in the capstone course should be better aligned with the task that has been presented.
  • Anonymous

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