In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Course 1: Introduction to Marketing - Offered by University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 ... Enroll for free.
Course 2: Introduction to Financial Accounting - Offered by University of Pennsylvania. Master the technical skills needed to analyze financial statements and disclosures for use in ... Enroll for free.
Course 3: Managing Social and Human Capital - Offered by University of Pennsylvania. People are the most valuable asset of any business, but they are also the most unpredictable, and the ... Enroll for free.
Course 4: Introduction to Corporate Finance - Offered by University of Pennsylvania. This course provides a brief introduction to the fundamentals of finance, emphasizing their ... Enroll for free.
Course 5: Introduction to Operations Management - Offered by University of Pennsylvania. Learn to analyze and improve business processes in services or in manufacturing by learning how to ... Enroll for free.
Course 6: Wharton Business Foundations Capstone - Offered by University of Pennsylvania. Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real ... Enroll for free.
Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more. After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present value, internal rate of return, hurdle rate, payback period.
Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
You’ll learn key principles in
- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
- Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
- Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.
Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the training they need to make good management decisions. Now, award-winning authors and renowned management Professors Mike Useem and Peter Cappelli of the Wharton School have designed this course to introduce you to the key elements of managing people. Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change your organization’s architecture. By the end of this course, you'll have developed the skills you need to start motivating, organizing, and rewarding people in your organization so that you can thrive as a business and as a social organization.
Have you ever wondered how products and services are created exactly the same thousands of times over? And how companies are able to smooth out operations to manufacture efficiently, effectively, and without any waste? How is such precision possible? The answer lies at the heart of operations. In the Supply Chain Operations course, we introduce and apply essential process improvement tools to achieve perfection. After completing this course, you will be able to apply the Six Sigma methodology for process improvement. You will demonstrate that you understand the basic tenets of the Lean philosophy that enables manufacturers to eliminate waste and make processes more efficient. Finally, you will be able to apply the tools that you just gained to improve a process of your own. This is an introductory course designed to provide you with a start on your learning journey in operations. You do not need to have any background in operations, but it would be beneficial if you had a basic understanding of business concepts, a working knowledge of spreadsheets, and ideally have mastered the Supply Chain Logistics course. Join me and we will learn together about operations!
Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial statements. After developing a broad understanding of accounting and financial statements, you will begin to develop a more nuanced understanding of individual components of doing business, such as making a sale or building inventory. By considering many of the more common actions of a company, you will build your understanding of accounting, and explore these concepts by applying them across various types of transactions. Once you understand these individual concepts better, you will be ready to return to the overall financial statements and use them as informational tools, including building ratios.
You can do this course standalone or to qualify for the residential component of the Finance for Strategic Decision-Making Executive Education program. For more information, see the FAQ below.
Barbara E. Kahn, Brian J Bushee, Christian Terwiesch, David Bell, Jagmohan Raju, Michael R Roberts, Michael Useem, Peter Cappelli and Peter Fader
Capstone project lacks coherence
The concept of developing the fundamental knowledge of business is wonderful. Each of the individual courses provide excellent content knowledge, and achieve their stated learning objectives. However, the courses fail to prepare enough skills to tackle the capstone project. For example, you are asked to develop a marketing plan with no prior exposure to developing a marketing plan in the individual marketing course. This can be a huge barrier for those without a marketing background. The videos and instructions in the capstone course should be better aligned with the task that has been presented.