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University of Pennsylvania

Business Analytics

University of Pennsylvania via Coursera Specialization


This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.


Course 1: Customer Analytics
- Offered by University of Pennsylvania. Data about our browsing and buying patterns are everywhere. From credit card transactions and online ... Enroll for free.

Course 2: Operations Analytics
- Offered by University of Pennsylvania. This course is designed to impact the way you think about transforming data into better decisions. ... Enroll for free.

Course 3: People Analytics
- Offered by University of Pennsylvania. People analytics is a data-driven approach to managing people at work. For the first time in history, ... Enroll for free.

Course 4: Accounting Analytics
- Offered by University of Pennsylvania. Accounting Analytics explores how financial statement data and non-financial metrics can be linked to ... Enroll for free.

Course 5: Business Analytics Capstone
- Offered by University of Pennsylvania. The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about ... Enroll for free.


Taught by

Brian J Bushee, Cade Massey, Christopher D. Ittner, Eric Bradlow, Martine Haas, Matthew Bidwell, Noah Gans, Peter Fader, Raghu Iyengar, Ron Berman, Senthil Veeraraghavan, Sergei Savin and Wharton Teaching Staff


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