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Microcredential

Strategic Business Analytics

ESSEC Business School via Coursera Specialization

Overview

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

Courses

Taught by

Arnaud De Bruyn and Nicolas Glady

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Reviews

4.0 rating, based on 1 reviews

Start your review of Strategic Business Analytics

  • Good until the third class First let me say that I did not, nor do I intend to, complete the capstone project of the specialization. I thoroughly enjoyed the first two classes in the Strategic Business Analytics specialization, they were a very good...

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