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Emory University

Foundations of Marketing Analytics

Emory University via Coursera Specialization


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7000+ certificate courses from Google, Microsoft, IBM, and many more.
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.


Course 1: Meaningful Marketing Insights
- Offered by Emory University. With marketers are poised to be the largest users of data within the organization, there is a need to make ... Enroll for free.

Course 2: Managing Uncertainty in Marketing Analytics
- Offered by Emory University. Marketers must make the best decisions based on the information presented to them. Rarely will they have all ... Enroll for free.

Course 3: Forecasting Models for Marketing Decisions
- Offered by Emory University. How will customers act in the future? What will demand for our products and services be? How much inventory ... Enroll for free.

Course 4: Survey analysis to Gain Marketing Insights
- Offered by Emory University. How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s ... Enroll for free.

Course 5: Introduction to Social Media Analytics
- Offered by Emory University. Social media not only provides marketers with a means of communicating with their customers, but also a way to ... Enroll for free.

Course 6: Marketing Analytics Capstone Project
- Offered by Emory University. This capstone project will give you an opportunity to apply what we have covered in the Foundations of ... Enroll for free.


Taught by

David Schweidel


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