Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Illinois at Urbana-Champaign

Global Challenges in Business

University of Illinois at Urbana-Champaign via Coursera Specialization

Overview

Unlock Unlimited Opportunities: Get 50% Off Your First Month of Coursera Plus
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition. This specialization covers how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams. The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home. Upon completion of the specialization, you will: Understand how businesses function and pursue opportunities in the global marketplace. Understand cultural frameworks for making marketing and management decisions across cultural boundaries. Develop marketing plans for penetrating foreign markets of consumers with different cultures. Understand how to manage a global organization. Develop marketing strategies that resonate with ethnic segments (e.g., Hispanics). Understand the benefits and challenges of managing multicultural teams in organizations.

Syllabus

Course 1: Global Strategy I: How The Global Economy Works
- Offered by University of Illinois at Urbana-Champaign. Starting in the late 1990s, “globalization” became a buzzword to describe the ... Enroll for free.

Course 2: Global Strategy II: Doing Business in The Global Economy
- Offered by University of Illinois at Urbana-Champaign. This course explores the ways firms overcome challenges when operating globally – a ... Enroll for free.

Course 3: Global Marketing: Cultural Frameworks
- Offered by University of Illinois at Urbana-Champaign. This course reviews the dramatic changes that Globalization has brought to ... Enroll for free.

Course 4: Global Marketing: Building Iconic Brands
- Offered by University of Illinois at Urbana-Champaign. Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global ... Enroll for free.

Course 5: Global Impact: Cross-Cultural Management
- Offered by University of Illinois at Urbana-Champaign. With globalization, multiculturalism is on the rise. Managers need to lead a ... Enroll for free.

Course 6: Global Impact: Multiculturalism
- Offered by University of Illinois at Urbana-Champaign. This course embarks on the journey of understanding multicultural marketing's ... Enroll for free.

Courses

Taught by

Carlos J. Torelli, Marcelo Bucheli, Maria Rodas and Tina Girndt-Clougherty

Reviews

Start your review of Global Challenges in Business

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.