The International Hospitality Management MicroMasters program offers a new way of nurturing talents for the dynamic global hospitality industry.
This program is designed to develop leaders for the global hospitality industry. You will gain in-depth knowledge about the luxury market, the latest technologies in the field, and the best marketing, human resources, and other important business practices.
You will learn through a blend of strategic perspectives and pragmatic implementation, problem identification and decision-making, as well as interdisciplinary theories and management applications.
If you want to further your education, your MicroMasters program certificate can fast track your study for the on-campus Master of Science in International Hospitality Management, International Tourism and Convention Management or International Wine Management degree at a fraction of the cost.
*You have the option to take one or more courses at a time, depending on your schedule. There is no necessity to take all four courses at the same time.
Courses under this program: Course 1: Managing Human Resources in the Hospitality and Tourism Industry
Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital.
Course 2: Managing Marketing in the Hospitality and Tourism Industry
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Course 3: Innovation and Technology Management in Tourism and Hospitality
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
Course 4: Luxury Management
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.
Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.
In this business and management course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry, within both macro- and micro-perspectives.
You will learn how organizational culture impacts human capital, how to effectively staff your team, leadership skills and how to manage employee motivation. We will also discuss how different cultures approach human resource management (HRM).
Note that this course is priced at USD $198.
Basak Denizci Guillet, Ph.D., Dan Wang, Ph.D., Alice Hon, Ph.D., Sangwon Park, Ph.D. and Markus Schuckert, Dr. rer.soc.oec.