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How to Create Everlasting Experiences Through Gaming

D&AD via FutureLearn

This course may be unavailable.


Explore worldbuilding to engage your audience

Building a world that hooks people in, ignites their imagination, and thrills their senses takes time, techniques and brilliant storytelling.

On this three-week course from D&AD, you’ll learn to use wordbuilding to explore a gaming world through the eyes of your audience and create experiences that engage them.

Build wider communities with transmedia storytelling

To build an experience that’s so encapsulating is down to the skills of many successfully coming together.

You’ll explore the craft of building cross-over experiences and how they can spawn fandom as a result. By using creative storytelling and building a compelling narrative, you can develop transmedia experiences to spread your reach and grow your community.

Draw creative inspiration from the gaming community

With the power to cultivate a community, the potential to turn this into a force for good is endless.

You’ll explore the endless possibilities and creative inspiration in the gaming space, and how to embed it into the brands you work for and briefs you work on.

Learn how to use the skills from the gaming industry in your marketing

Moving from the online to offline, IRL worlds, and creating immersive experiences that go beyond a single platform is the holy grail for many creatives.

Once you’ve built your knowledge of storytelling, you’ll assess the skills the gaming industry employ in bringing their games to life and see how they can work for your brand across multiple platforms, media, and mediums.

Learn from experts in gaming

This course is led by D&AD and features content created by a variety of experts in the field from top companies in the industry such as Epic Games and Massive Entertainment.

This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising.

No matter what part of the creative process you handle, this course will guide you through how to harness gaming and use immersive storytelling to enhance your audience connection.


  • World-building
    • Welcome
    • Worlds of Wonder
    • Storytelling
  • Hooking on Hybrid
    • Helping the Hook
    • Hybrid Storytelling
  • A World Beyond Gaming
    • Innovative Experiences
    • Build your world
    • Wrap-up

Taught by

Victoria Foster


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