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Marketing Made Easy with Marketing Hub Enterprise

via Hubspot Academy

Overview

You shouldn’t have to sacrifice productivity to get power — the best tools combine both power and ease-of-use. When you focus on delighting your customers and creating great experiences instead of managing your software, you’ll grow better. HubSpot Marketing Hub Enterprise makes things like revenue attribution reporting, team management, and adaptive testing delightfully easy, giving you the power to create better customer experiences. Say goodbye to countless hours of software management — Marketing Hub Enterprise offers the power and flexibility scaling companies need to succeed with a user-friendly interface that you’ve come to expect from software.

    Syllabus

    • Setting Up Teams in HubSpot
      • In this lesson, you’ll learn how to structure your HubSpot teams to increase efficiency for your users.
    • Running Page Experiments in HubSpot
      • Experimentation is one of the most powerful tools in a marketer’s toolset. By running tests on your content, you can determine what resonates best with your audience. And that can have a huge impact on your bottom line. In HubSpot, there are two types of tests you can run on your pages: A/B tests and adaptive tests. In this lesson, you’ll learn how to design and run both types of tests on your pages in HubSpot. Note: You will need a Marketing Hub Professional subscription to use A/B testing, and a Marketing Hub Enterprise subscription to use adaptive page testing.
    • Creating Behavioral Events in HubSpot
      • Every interaction a visitor has with your site is key to understanding their motivations, needs, and behavior. Events help you to track when a visitor performs a specific action on your website so that you can continue to optimize and make data-informed marketing and sales decisions.
    • Creating Tracking URLs in HubSpot
      • Tracking the links you use in email, messaging, or even social campaigns is crucial to determining which of those channels work are driving the most traffic to your site. Knowing which channels work best can help your team target and use the types of content that perform well, which can positively impact your campaigns' return on investment, or ROI. That's where HubSpot tracking URLs can help. In this lesson, you will learn how to create effective tracking URLs to make sure you're getting the most out of each of your marketing channels. Along the way, you'll learn best practices, how to decode UTM parameters, and walk away knowing how you can build these links in HubSpot.
    • Measuring Marketing Success With Revenue Attribution Reports
      • A customer can have hundreds of interactions with a brand before ever making a purchase. As a result, understanding the customer journey can be hard. You need a more sophisticated way to measure what channels and assets are creating sales opportunities. That’s why marketers are relying on attribution modeling. In this lesson, learn how to create and use attribution reports to track the success of your inbound marketing efforts.
    • Getting Started With Account-Based Marketing (ABM)
      • What is ABM? Account-Based Marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high value companies. Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.
    • Marketing Hub Enterprise: Next Steps
      • You’ve just learned how to HubSpot Marketing Enterprise. Are you looking to take your expertise to the next level? Check out the workbook in this lesson to practice your skills and learn even more tips and tricks.

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