IBM AI Product Manager

IBM via Coursera Professional Certificate

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Coursera Professional Certificate
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Level

Beginner

Overview

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Prepare for a career in the high-growth field of technology. In this program, you’ll learn in-demand skills like product management, prompt engineering, and artificial intelligence to get job-ready in 6 months or less, with no prior experience required. AI Product Managers are responsible for driving the success of AI products by combining expertise in product management principles with a deep understanding of AI technologies and their applications. This program will teach you the fundamental principles of product management from understanding roles and responsibilities to navigating the entire lifecycle and associated artifacts from product idea to launch. This program will not only help you start your career in product management, but also provides a strong foundation for future career development in other paths such as healthcare, finance, logistics, e-commerce, and cybersecurity. You’ll also learn generative AI concepts such as prompt engineering and foundation models. With real-world experience, including a series of hands-on projects, this Professional Certificate empowers you to build compelling products leveraging generative AI. When you complete this program, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise.

Syllabus

Course 1: Product Management: An Introduction
- In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing ... Enroll for free.

Course 2: Product Management: Foundations & Stakeholder Collaboration
- Product managers play a crucial role in driving the development and success of a product, serving as a critical link between customers, ... Enroll for free.

Course 3: Product Management: Initial Product Strategy and Plan
- A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with ... Enroll for free.

Course 4: Product Management: Developing and Delivering a New Product
- In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of ... Enroll for free.

Course 5: Introduction to Artificial Intelligence (AI)
- In this course you will learn what Artificial Intelligence (AI) is, explore use cases and applications of AI, understand AI concepts and ... Enroll for free.

Course 6: Generative AI: Introduction and Applications
- This course is designed for everyone, including professionals, executives, students, and enthusiasts, interested in learning about ... Enroll for free.

Course 7: Generative AI: Prompt Engineering Basics
- This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective ... Enroll for free.

Course 8: Generative AI: Foundation Models and Platforms
- This course is for all enthusiasts and practitioners with a genuine interest in the rapidly developing field of generative AI, which is ... Enroll for free.

Course 9: Product Management: Building AI-Powered Products
- Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making ... Enroll for free.

Course 10: Generative AI: Supercharge Your Product Management Career
- As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables ... Enroll for free.

Courses

2 reviews
8 hours
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In this course you will learn what Artificial Intelligence (AI) is, explore use cases and applications of AI, understand AI concepts and terms like machine learning, deep learning and neural networks. You will be exposed to various issues and concerns surrounding AI such as ethics and bias, & jobs, and get advice from experts about learning and starting a career in AI. You will also demonstrate AI in action with a mini project. This course does not require any programming or computer science expertise and is designed to introduce the basics of AI to anyone whether you have a technical background or not.
0 reviews
6 hours 40 minutes
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This course is for all enthusiasts and practitioners with a genuine interest in the rapidly developing field of generative AI, which is transforming our world. The course focuses on the core concepts and generative AI models that form the building blocks of generative AI. You will explore deep learning and large language models (LLMs). You will learn about GANs, VAEs, transformers, and diffusion models; the building blocks of generative AI. You will become familiar with the concept of foundation models. You will also learn about the capabilities of pre-trained models and platforms for AI application development and how foundation models use them to generate text, images, and code. You will explore different generative AI platforms like IBM watsonx and Hugging Face. Hands-on labs, included in the course, provide an opportunity to explore the use cases of generative AI through the IBM generative AI classroom and platforms like IBM watsonx. In this course, you will explore different models, such as IBM Granite, OpenAI GPT, Google flan, and Meta Llama. You will also hear from expert practitioners about the capabilities, applications, and tools of generative AI.  
0 reviews
7 hours 11 minutes
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This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective prompt engineering techniques to unlock the full potential of generative artificial intelligence (AI) tools like ChatGPT. Prompt engineering is a process to effectively guide generative AI models and control their output to produce desired results. In this course, you will learn the techniques, approaches, and best practices for writing effective prompts. You will learn about prompt techniques like zero-shot and few-shot, which can improve the reliability and quality of large language models (LLMs). You will also explore various prompt engineering approaches like Interview Pattern, Chain-of-Thought, and Tree-of-Thought, which aim at generating precise and relevant responses. You will be introduced to commonly used prompt engineering tools like IBM watsonx Prompt Lab, Spellbook, and Dust. The hands-on labs included in the course offer an opportunity to optimize results by creating effective prompts in the IBM Generative AI Classroom. You will also hear from practitioners about the tools and approaches used in prompt engineering and the art of writing effective prompts.
0 reviews
6 hours 6 minutes
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This course is designed for everyone, including professionals, executives, students, and enthusiasts, interested in learning about generative AI and leveraging its capabilities in their work and lives. This course is your first step toward understanding the capabilities of generative AI, powered by different models, including large language models (LLMs). In this course, you will learn about the fundamentals and evolution of generative AI. You will explore the capabilities of generative AI in different domains, including text, image, audio, video, virtual worlds, code, and data. You will understand the applications of generative AI across different sectors and industries. You will learn about the capabilities and features of common generative AI models and tools, such as GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs, included in the course, provide an opportunity to explore the use cases of generative AI through IBM Generative AI Classroom and popular tools like ChatGPT. You will also hear from the practitioners about the capabilities, applications, and tools of generative AI.
0 reviews
13 hours 37 minutes
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In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.
0 reviews
18 hours 17 minutes
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A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions. This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document. The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.
0 reviews
15 hours 33 minutes
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Product managers play a crucial role in driving the development and success of a product, serving as a critical link between customers, stakeholders, and the development team. They are responsible for understanding market requirements, defining product objectives and features, and overseeing the entire product lifecycle from conception to its release. This course will provide you with valuable skills in fostering productive collaborations, engaging stakeholders effectively, and enhancing communication abilities. You will learn about Kotler's Five Levels of product and market segmentation. In addition, you’ll explore the product manager's role in business development, SWOT analysis, and Porter's Five Forces Model for market assessment. The course also helps you understand the concepts of innovation and ideation and equip you with crucial skills for effective communication and teamwork in the field of Product Management. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.
0 reviews
18 hours 45 minutes
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In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time. The course highlights how resources are assigned to design, create, and test the new product. The course also walks you through best practices to ensure a smooth transition from product development to product launch and delivery. Then, once the lifecycle of the product has come to an end, you will learn about how the Product Manager oversees retirement processes for the product. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge throughout. Also, you will put what you have learned to the test in a series of practical exercises that culminates in a final project allowing you to demonstrate real-word product management expertise. This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.
0 reviews
10 hours
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As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI. For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills. This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind. Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc. Enroll now and be part of that niche group of AI-enabled product managers!
0 reviews
7 hours 1 minute
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Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making its impact undeniable. Netflix’s AI-driven recommendations feature is one such example. With companies leaning to develop AI-powered products, the AI product manager role is becoming increasingly critical. This course covers the AI product manager’s role in managing product lifecycles with AI. You will learn about the AI process and how to balance traditional and AI skills, build the right team, and communicate with stakeholders. You will also explore common challenges and reasons for AI project failures. Next, you will learn about the AI product development stages and product management phases. You will also understand AI’s impact across industries and review real-world use cases, commercialization strategies, and future trends. Throughout this short self-paced course, you will be presented with instructional guidance through videos followed by hands-on labs to practice what you learn. You will also complete a final project to showcase your AI product manager skills. Enroll now to master AI product management!

Taught by

Antonio Cangiano, Daniel C. Yeomans, Matt Versdahl, Rav Ahuja and Skill-Up EdTech Team

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IBM AI Product Manager

Overview

Syllabus

Courses

Introduction to Artificial Intelligence (AI)

Generative AI: Foundation Models and Platforms

Generative AI: Prompt Engineering Basics

Generative AI: Introduction and Applications

Product Management: An Introduction

Product Management: Initial Product Strategy and Plan

Product Management: Foundations & Stakeholder Collaboration

Product Management: Developing and Delivering a New Product

Generative AI: Supercharge Your Product Management Career

Product Management: Building AI-Powered Products

Taught by

Tags

Reviews

BloomTech’s Downfall: A Long Time Coming

Introduction to Artificial Intelligence (AI)

Generative AI: Foundation Models and Platforms

Generative AI: Prompt Engineering Basics

Generative AI: Introduction and Applications

Product Management: An Introduction

Product Management: Initial Product Strategy and Plan

Product Management: Foundations & Stakeholder Collaboration

Product Management: Developing and Delivering a New Product

Generative AI: Supercharge Your Product Management Career

Product Management: Building AI-Powered Products

Taught by

Tags

Generative AI for Software Developers

Generative AI Fundamentals

Generative AI for Data Scientists

IBM Applied AI

IBM Product Manager

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