Customer Relationship Management for Marketers
Indian Institute of Management Bangalore via edX Professional Certificate
Overview
Customer relationship management being a core component of effective brand visibility and better competitive advantage, professionals today are discovering sustainable approaches for marketing plans.
With a core focus on marketing this tailored program is designed for working professionals to level up their marketing game.
The two courses featured are carefully chosen to represent all the industries and their needs. Right from the basic marketing management to customer relations, this program presents the advancements in customer relationship management and their value in marketing. This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your careers.
Syllabus
Course 1: Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
Course 2: Customer Relationship Management
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
Courses
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8 reviews
6 weeks long, 3-5 hours a week
View detailsCustomer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Topics covered include:
- Customer retention
- Customer centricity
- Customer lifetime value
- Customer value management
Taught by
Ashis Mishra and Shainesh G
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