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Indian Institute of Management Bangalore

Customer Relationship Management for Marketers

Indian Institute of Management Bangalore via edX Professional Certificate

Overview

Customer relationship management being a core component of effective brand visibility and better competitive advantage, professionals today are discovering sustainable approaches for marketing plans.

With a core focus on marketing this tailored program is designed for working professionals to level up their marketing game.

The two courses featured are carefully chosen to represent all the industries and their needs. Right from the basic marketing management to customer relations, this program presents the advancements in customer relationship management and their value in marketing. This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your careers.

Syllabus

Courses under this program:
Course 1: Marketing Essentials

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.



Course 2: Customer Relationship Management

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.



Courses

Taught by

Ashis Mishra and Shainesh G

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