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Philanthropy University

Fundraising: Connecting with Donors

Philanthropy University via Independent


Far too often organizations see donors through the distorted lens of retention rates and giving capacity. When it comes to fundraising, organizations must remember that relationships are a two-way street. The best fundraisers engage their donors in a multitude of ways: they build relationships, identify common interests, listen, and show gratitude.

Through this course, students will learn the ins-and-outs of fundraising from a seasoned fundraiser. Based on the instructor's book "How to Connect with Donors and Double the Money You Raise," the course will show successes and reveal failures that will expose the nuances of effective fundraising practices. Students will then apply the knowledge and stories learned from the class the practices of their own organizations' development teams.


Module 1: Getting to Know Your Donors

Identify and practice communication skills that help you connect with potential donors

Module 2: Making the Ask; Thanking the Donor; Reducing Anxiety

Overcome common anxiety moments in the asking process

Module 3: Incorporating Donor Families; Dealing with Disappointment

Deal constructively with fundraising disappointments and rejections


Taught by

Thomas Wolf


4.7 rating, based on 7 Class Central reviews

Start your review of Fundraising: Connecting with Donors

  • Anonymous
    It was a very great lesson taken. The course is structured in a way that makes you practice whatever you study. There are numerous practical examples to guide you throughout.
  • Anonymous
    I stumbled upon Philanthropy University on a social media advertisement, and did not know what to expect. I enrolled in a course that had a description which spelled out skills that I felt I needed to develop for my position. In the Fundraising: Connecting with Donor course, I learned incredible tools and skill sets that were both practical and relevant. The assignments, discussions, assessments, and learning material were combined to make an impacting course. The techniques and tools are not only suited to my current NPO/NGO position, but are suited for life in general. I am walking away with skills that will help me connect with clients, donors, and people in my network alike. I would highly recommend this course.
  • Anonymous
    I am doing fund raising and connecting with donors is very interesting course since it gives us psychosocial approach to various donor communities courtesy ,kindness office ettiquette,how you can deal with various challenges on how you can approach donor or funding community or organization.These course opens minds in fundraising for sustainability of projects
  • Anonymous
    Life itself is about connecting with people per time. This course will help put in your hand a new set of skills that will equipped you to connect with the right donors to translate your ideas into realities, expanding your donor lists and handling rejections from potential or already existing donor and turning them into acceptance. I highly recommend this course from everyone.
  • AGUIAH Eyitayo Harriot A. M.
    I have not succeed to get a certificate because I have not done some assignment before the deadline. I strongly want to come back once this course will be open to complete my task and get a certificate
  • Anonymous
    This course helped me to impact my organisation it also helped our organisation to realise what we were doing wrong and suggest ways to get it right. We are still applying those suggestions for better results.
  • Anonymous
    The course was wealthy and rich. The real life experiences that Dr. Wolf gave drove each module home. Thanks for this opportunity.

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