Entrepreneurship is a buzzword of the new century, but not everyone is a born entrepreneur. Yet innovation and entrepreneurship also take place within companies (“Intrapreneurship”) with the engagement and dedication of open-minded entrepreneurial employees and teams. Well-known examples include the Sony Playstation or Google´s Gmail, and many more. The content of the course covers a clarification of the intrapreneurship concept, outlines its opportunities for companies and employees, and introduces different practical tools. It brings learners from different companies, countries and cultures together to jointly discuss changes and challenges, and work on intrapreneurial ideas.
The course is open and free for everyone and will be conducted completely online. As intrapreneurship can only function when management creates the right environment and employees follow the entrepreneurial spirit, the course addresses all business actors. Also external learners such as students, people between jobs, or just interested in the topic are highly welcome. Participants are invited to bring in their own ideas and develop a pitch strategy for a business opportunity in online collaborating teams.
Week 1: First information and insight into the concept of intrapreneurship. We learn about the concept, the benefits for employees and companies and run a short self-test. You will meet other learners and discuss inspiring examples of intrapreneurship.
Week 2: The second week supports you in identifying ideas within a company and doing a first assessment about their applicability. You will have the chance to present your own ideas and provide feedback about other inputs.
Week 3: This week is focused on identifying key stakeholders of the intrapreneurial project, creating coalitions and finding sponsors for your idea. You will learn about challenges and risks of intrapreneurship and select one idea you want to develop further in the course together with other learners in an intercultural team.
Week 4: Week 4 brings in the perspective of the company and suggests different approaches how employers can promote intrapreneurship. Next, you will select and apply tools from our intrapreneurial toolbox to further your idea and set the stage for entering the final ”Pitch”.