The success of a professional or amateur club is not only defined by results on the field but also their ability to compete within the sports business industry.
In this course, Dr David Shilbury, Dr Pamm Phillips and Dr Adam Karg, from Deakin University in Australia, will offer you an insight into some of the aspects that help clubs and organisations succeed in business.
The course will explore the drivers of economic change, governance models and some of the marketing strategies used to generate revenue.
The team will combine case studies, practical examples and offer applied information to help you understand the business of sport and inspire you to consider your next professional steps.
Pamm Phillips, Adam Karg and David Shilbury