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University of California, Irvine

Introduction to Corporate Communications

University of California, Irvine via Coursera

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Overview

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Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.

Syllabus

  • The Role of Corporate Communications
    • Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.
  • Corporate Communication Tools
    • Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.
  • Communicating in Hybrid Work Environments
    • Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.
  • Corporate Communications as a Career
    • Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.

Taught by

Chris Ruoff

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