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Maîtriser les bases du storytelling


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Storytelling? For some it would be the new weapon of mass destruction and manipulation of minds. For others, it would be the most effective communication technique of time and for a long time. The reality is closer to the second view. Whether in the world of business or personal use storytelling is to have a bonus of 50% in terms of storage of information transmitted, compared to a traditional argument (study of the University of Memphis dating ... of 1994).

At the end of this course you will master the basic techniques and tools to storytelling independently. You will be able to design stories and use them to convey effective and sustainable messages.


None in particular, however, a basic understanding of the English language is recommended, to use all additional resources over.


  • Use the revenue storytelling old
  • Construct a history for today
  • Control the dynamics of history
  • To support a story

Taught by

Stéphane Dangel


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