Chapter 1 Introduction: Get the picture out of your head!
Strategic Innovation Management, Idea Generation Process, Innovation Process and fuzzy front end
Chapter 2 Design Factors
What's in your picture?
Design Aspects, Methods, Sources
Chapter 3 Defining your Search Space
Landscape or portrait?
Context Definition, Agenda Setting, Problem Representation
Chapter 4 Scenario
What's my perspective?
Definition of Scenario Topic, STEEP / PESTEL Analysis, Influence Factors and Descriptors
Chapter 5 Future Assumptions: Using watercolour or oil?
Present Situation and Future Assumptions, Bundling Projection, Interpretation of Scenario, Wild Cards, SWOT, Proposals for Action
Chapter 6 Scenario based Roadmapping
What to draw when?
Definition of a Roadmapping Topic, Needs Analysis, Analysis of Potentials
Chapter 7 Establishing your roadmap
Sketching your picture!
Establishing a Roadmap, Consistency Analysis and Evaluation