Online Course
Leadership Through Marketing
Northwestern University via Coursera
-
4.7k
-
- Write review
Overview
Class Central Tips
Syllabus
-In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
-In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
Leadership’s Role in Analytics with Florian Zettelmeyer
-Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
A Working Knowledge of Data Science with Florian Zettelmeyer
-Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
Taught by
Florian Zettelmeyer, Sanjay Khosla and Greg Carpenter
Tags
Related Courses
-
Digital Marketing
University of Illinois at Urbana-Champaign
4.5 -
Digital Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
4.2 -
E-Marketing
University of California, Irvine
-
Marketing Mix Implementation
IE Business School
-
Intro to International Marketing
Yonsei University
4.0 -
Marketing: Customer Needs and Wants
IESE Business School
Reviews
5.0 rating, based on 2 reviews
-
Алия Кенжебекқызы completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
Everyone liked me perfectly, Thank you for your course, I'm getting a lot of programming about programming. The course is very fun -
Mohamed Magdy completed this course.