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Leadership Through Marketing

Northwestern University via Coursera


The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Taught by

Florian Zettelmeyer, Sanjay Khosla and Greg Carpenter


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5.0 rating, based on 3 reviews

Start your review of Leadership Through Marketing

  • Its very interesting, and also have no rek for me and also have you too too much my life is not the way to to be
  • Алия Кенжебекқызы

    Алия Кенжебекқызы completed this course, spending 2 hours a week on it and found the course difficulty to be medium.

    Everyone liked me perfectly, Thank you for your course, I'm getting a lot of programming about programming. The course is very fun
  • Mohamed Magdy completed this course.

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