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LinkedIn Learning

Consulting Foundations: Building Your Brand

via LinkedIn Learning

Overview

Learn how to build a strong brand for your consulting business.

Independent consultants need to establish and build a brand to attract prospects. A strong brand is the springboard for future growth. It allows you to do the work you love, and spend less time chasing business. Join author, CEO, and coach Robbie Baxter for this installment of Consulting Foundations, which shows how to build your consulting brand from the bottom up. Learn how to define what makes your brand unique, build awareness across different channels, and create content that resonates with your target audience. Robbie includes tips to increase your lead generation through blogging, social media, and public speaking, and evolve your brand, without spending all your time on marketing.

Syllabus

Introduction
  • How a strong brand can build your business
1. Establish Your Brand
  • Why brand matters for solo consultants
  • What is a consulting brand?
  • Define your unique positioning
  • Develop your brand messaging
2. Turn on the Loudspeaker
  • How to distinguish paid vs. earned awareness
  • Choose your brand channels to reach your target audience
  • Adjust your brand channels using data and feedback
  • Nurture your network to strengthen your brand
3. Become an Object of Interest
  • What it means to be a thought leader
  • How to become a content machine
  • When to charge for thought leadership
4. Special Challenges
  • Is your brand working if you're famous but not making money?
  • How to make brand-building a habit
  • Evolving your brand
Conclusion
  • Next steps

Taught by

Robbie Kellman Baxter

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