Creating a Culture of Privacy

Introduction

• Welcome
• Introduction to building a culture of privacy

1. The Urgency of Getting Data Privacy Right

• Why organizations need to think about building a culture of privacy
• New privacy regulations on the horizon
• Consumers are taking notice of privacy

2. Privacy: From a Compliance Chore to a Strategic Advantage

• Assessing your current privacy program
• Why a privacy policy is not enough
• Making privacy a brand differentiator

3. Tie Privacy to Your Corporate Values

• Tying privacy to your corporate mission
• Selling privacy to the executive team

4. Create Advocates throughout the Organization

• Making privacy relevant to every employee
• Building a team of privacy champions
• Making privacy everyone's job

5. Build Privacy into Products

• Creating a set of privacy guidelines for the business
• Building privacy into your products

6. Integrate the Privacy Program into the Existing Business

• Sustaining a culture of privacy

Conclusion

• Next steps