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LinkedIn Learning

Creating Video for a Non-Profit

via LinkedIn Learning

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Overview

Create a video for your nonprofit. Learn how to make a short, compelling, and professional-looking video on a limited budget.

Syllabus

Introduction
  • Welcome
1. Video Fundamentals
  • The video-making process
  • Important video terms and concepts
  • An introduction to the Filmic Pro app
2. Understanding the Subject and Goals
  • Learning about CRED
  • Meeting the course participants
  • Promoting and branding difficult ideas
  • Exploring ideas, audience, and goals
3. Pre-Production
  • Exploring substance
  • Scripting the video
  • Location scouting
  • Scheduling the shoot and nailing down logistics
  • Setting up the equipment
4. Production
  • Planning on-site logistics
  • Behind-the-scenes 1: Shooting artistic scenes
  • Behind-the-scenes 2: Shooting interviews
  • Behind-the-scenes 3: Gathering additional visuals and audio
5. Post-Production
  • Organizing the assets
  • Editing the interviews and B-roll
  • Incorporating the artistic elements
  • Adding visuals, music, and more
  • Finishing the video
Conclusion
  • The finished video
  • A conversation with Arne Duncan: Talking about CRED
  • Next steps

Taught by

Ashley Kennedy

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