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LinkedIn Learning

eBay Essential Training: Selling

via LinkedIn Learning

Overview

eBay PowerSeller Christopher Matthew Spencer shares how to sell virtually anything for a profit on eBay.

Discover how to get started on eBay, the popular site where you can sell virtually anything. eBay PowerSeller Christopher Matthew Spencer explains what you need to get started, shows how to research the competition, and shares his recommendations for achieving the most with every listing.

He covers the economics of developing an eBay business, capturing superior product photography, communicating with potential customers through excellent listings and professional customer service, and fulfilling orders. This in-depth course also explains accepting secure payments with PayPal, packing and shipping, setting up an eBay store, working with eBay Mobile, and engaging with the eBay community.

Syllabus

Introduction
  • Welcome
  • What you should know before watching this course
1. Getting Started
  • Equipment you'll need
  • Registering an eBay account for personal or business use
  • Branding your eBay account
  • Online security with your eBay account
2. Researching Products Before You List
  • Search basics
  • Performing advanced searches
  • Browsing categories
  • Saving favorites and using alerts
3. The Basics of Selling Items
  • Understanding eBay's listing formats
  • Understanding fees
  • Capturing photos for eBay
  • Understanding domestic and international shipping
  • Writing compelling copy for listings
  • Promises you can keep and things never to promise
  • Social selling and marketing your eBay listings
4. Preparing and Managing eBay Listings
  • Your first listing
  • Managing your eBay listings from the My eBay view
  • Revising and ending listings
  • Communicating with your customers
  • Wheeling and dealing with eBay's Best Offer feature
  • What to accomplish after the sale
  • Packing and shipping
  • Posting feedback
  • Relisting and selling similar items
  • Listing with the eBay mobile app
5. Developing an eBay Store
  • What it is and what you will need
  • Opening your first store on eBay
  • Branding your eBay store
  • Understanding the listing process with an eBay store
  • Marketing your eBay store
6. Getting Help from eBay and the eBay Community
  • The different ways to reach out to eBay customer support
  • Discovering eBay online educational resources
  • Discovering the eBay Security Center
  • Connecting with other eBay community members
Conclusion
  • Next steps

Taught by

Christopher Matthew Spencer

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