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Networking for Sales Professionals

via LinkedIn Learning


Networking is critical for your sales career. Learn how to improve your networking skills, and maintain and leverage your relationships to close more deals.

Referrals and relationships are at the core of sales. They can be the difference between winning and losing a deal. That's why growing your network is so critical to your career as a sales professional. Networking can feel overwhelming, or even sleazy, but this course will teach you how to make the most of your time, energy, and effort. Join Robbie Kellman Baxter as she explains how to build and nurture your network. Find out about the seven types of people you need to know, the body language and mindset to attract connections, and specific tactics that really work. Plus, get tips on which events to attend, learn how to ask for referrals, and find out how to bridge the gap between professional networks and personal friends.


  • Welcome
1. Defining Terms
  • What is networking and why does it matter?
  • Seven types of people to have in your network
  • Targeted vs. general networking
  • Networking body language and mindset
2. Building Your Network
  • Set your networking priorities
  • Choose your networking tactics
  • Establish your sales network
3. Ongoing Networking
  • Nurture your network and commit to reciprocity
  • How to work the room at a networking event
  • How to ask for referrals
  • Maximizing networking through LinkedIn
4. Special Challenges
  • Networking events: To go or not to go
  • Tips for the reluctant networker
  • Business networking with personal friends
  • Next steps

Taught by

Robbie Kellman Baxter


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