BloomTech’s Downfall: A Long Time Coming

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LinkedIn Learning

No-Code Web Design Weekly

via LinkedIn Learning

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Overview

Get quick, actionable pointers for creating and managing effective websites—designed for those with no background in web design. Tune in every Wednesday for a new tip.

Syllabus

Introduction
  • Build websites without code
  • About our LinkedIn Group
  • No-code technologies in 2021
1. Working with Content
  • Voice, tone, and brand
  • Four ways a listicle helps your message
  • Say more with less
  • Developing basic HTML skills
  • Three tips for improving your Google searches
  • What's the right platform for my website?
  • WordPress.com vs. WordPress.org
  • What is an API?
  • Three tips for choosing effective photos
  • How do I add tons of content to my existing website?
  • Choosing great fonts for your website
  • Three easy ways to improve website performance
  • Understanding image formats for the web
  • Optimizing images for the web
  • Storytelling tips for websites
  • Improve your copywriting with PAS
  • Watch out for "word-shaped air"
2. Web Strategy
  • Understanding organizational, user, and website goals
  • Your website isn't for everyone—and that's OK!
  • What is reputation management?
  • Three ways people find you that aren't through Google
  • Eliminating website ROT
  • Organizing your content
  • Five tips for hiring website help
  • What is website accessibility?
  • Six tips for improving website accessibility
  • What are some quick and easy ways to create videos?
  • What are all of those web technologies?
  • What is inclusive or universal design?
  • Three tips for designing for older audiences
  • Three tips for designing for younger audiences
  • What is gamification?
  • Illustrations take over the web
  • Graphics made easy with Canva
3. Marketing and Promotion
  • Five easy ways to promote your website
  • Three easy tips for quality video
  • Three tips for effective social media
  • Three tips for getting email newsletters opened and read
  • Three more tips for reaching email subscribers
  • Pop-ups for good and evil
  • Three free product strategies
  • Improving communication with web developers through wireframing
  • Hooking customers with hooks
  • Choosing a great color scheme for your site
  • The importance of a call to action (CTA)
  • Using ebooks to promote your business
  • What's this new "no-code" movement?
  • The power of three
  • How does Webflow compare with Wordpress?
  • The best elevator pitch ever
  • The trend towards paid newsletters
  • Get paid in the creator economy

Taught by

Jen Kramer

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